Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
According to research , 93% of users say that online reviews have had an impact on their buying decisions. Nearly half of all internet users post online reviews on third-party review sites each month...
First, why use social media for your business in the first place? There are many pros to using social media to promote your business, with few cons. If you are just starting out, establishing a...
In Proctor's latest blog, they discuss what the dark funnel is, and how your marketing team can take advantage of Interactions over the course of the sales funnel that you can’t follow or gather data...
The buyer’s journey describes the process that customers go through when researching and deciding on a service or product. It can be broken down into three stages - awareness, consideration, and...
We take a look at six of the key SEO techniques that any business can use in tough financial times to make a difference to its bottom line. Every business would love to bring in more leads, increase...
The digital dark arts and the threat they pose to your online reputation is very real. From an Online Reputation Management (ORM) standpoint, it’s not just old social media posts and outdated online...
Earlier this year, we crash tested over 50 different landing pages to find out what really works when it comes to design, copy and CTA positioning. Here’s what we discovered. First things first:...
We live in a world of fast-paced personalisation and tailored experiences. With a click of a remote, your streaming services can help you choose what you’d like to watch tonight. Your products and...
Creating a social media campaign is a solid plan and a route that many businesses go down. However, there is a way to get a lot of attention through the creativity of someone else – social media...
