SWOT analysis

SWOT analysis looks at your strengths and weaknesses, and the opportunities and threats your business faces.

By focusing on the key factors affecting your business, now and in the future, a SWOT analysis provides a clear basis for examining your business performance and prospects.

This briefing outlines:

• Typical strengths, weaknesses, opportunities and threats, and how to identify them
• How to use SWOT analysis to drive your business forward

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