The Initiative



The Initiative is a business leadership
team that exists to enable the business community to play a part in
influencing the way the West of England is shaped, managed and
developed. It provides an effective link between the private and
public sector to ensure that the interests of commerce are taken
into account when key strategic decisions are made which will
affect the future.
It also challenges companies to become responsible corporate
citizens, by fully engaging with the important sustainability
agenda.
The organisation evolved from the Bristol Initiative, which was
set up in 1988 to provide a focus for informed debate and to foster
a spirit of partnership, particularly between the private sector
and those in local governance. Its purpose is as relevant today, as
it was then - to improve and enhance the community in which
business operates. Areas of particular focus include:
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To find out more about the
Initiative email James Durie or
phone 01275 370787
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