Our Non Executive Board comprises influential and experienced representatives of our local business community. Iain Wolsey is the Chair of the Board and company.
Ade Adebayo - Director
Ade Adebayo is a Chartered accountant with many years’ experience in audit and assurance roles in practice with the Big 4 and financial services organisations, specialising in strategy and business transformation.
Ade currently works with Nationwide Building Society where he is responsible for providing assurance over the organisations portfolio of strategic and transformational change activities. In addition, Ade serves as an Independent Member of the Audit Committee of the Bristol City Council.
Ade enjoys coaching, mentoring and inspiring individuals to becoming the best version of themselves. He lives in Bristol with his wife and kids.
Dr Jonathan Frost, OBE - Director
Jack worked for Johnson Matthey for over 20 years, retiring from his role as technology strategy director in 2016. His career has led him to be involved in a variety of business-led and government task forces and advisory groups focusing on business/economic benefits of environmental sustainability.
Iain Wolsey - Chairman
Iain was appointed as chair of Business West in 2017. He also has other non-executive director roles and is a Director in Wolsey Meech, a business transformation consultancy. His background is in retail marketing with W H Smiths, Gateway and Somerfield.
Ian Bell - Director
Ian is Executive Director of Bath Chamber of Commerce and Initiative in B&NES. He leads all Chamber of Commerce and Initiative activity in Bath & North East Somerset. His role is to raise the profile of the Chamber and Initiative, to retain and recruit new members and through a range of business support and services offered by the Chamber help local businesses to prosper and grow. Ian is also responsible for maintaining close relationships with the Local Enterprise Partnership (LEP), local MPs, councillors and partner organisations so that the Chamber can effectively represent the views of members ensuring their voice is heard by key decision makers.
Janine Woodcock - Director
Janine is an executive coach with a career history focussed in digital and direct marketing (over 20 years experience in the UK, Switzerland and New Zealand).
As Managing Director of Zingg Ltd (and as an associate through other companies) Janine offers leadership development and executive coaching/mentoring. She works primarily with senior leaders to deliver behavioural change that enables business objectives
Martin Shelford - Director
A personable yet highly driven CXO/Director with extensive experience in Operations, Supply Chain, Strategy and SME growth.
Currently co-owner of TEAMANGO (Consultancy employing 12 people working with Tech SMEs), Chairman of and investor in STRYVE (rapidly growing online learning community for tech enthusiasts) and advisor to multiple Tech SMEs.
Passionate about helping people and businesses to achieve their goals through the development of stretching yet sustainable strategies and operating models.
His focus is on the formulation and execution of strategy in a sustainable manner. Market specialisms in Tech, Distribution, Global Supply Chain, Retail and Manufacturing. Technical specialisms in strategy, change management, operational management, leadership and culture.
Martin enjoys family activities with his 2 children, Camping, Running, Surfing, gold and is a Bath Rugby Fan.
Mike Godfrey, OBE - Director
Mike’s background is automotive manufacturing having worked for Honda UK Manufacturing in Swindon as Chief Engineer. He continues to act as a Trustee Director for Honda’s pension scheme. As well as Chairing the Swindon and Wiltshire Initiative for Business West, he also Chairs the Swindon Employment and Skills Board and represents the local area on the Swindon and Wiltshire LEP Talent and Skills sub-group. Focused activities prioritise opportunities for young people considering apprenticeships and Higher education. He also represents business on the Swindon Challenge Board driving improved educational attainment in Swindon schools, and represents the region on the Careers Enterprise Advisory Group, as well as being an advisor for Swindon College. Other activities include being a trustee director of Safewise and the vice-chair of the Swindon Mindful network.
Nicky Alberry - Director
Nicky joined Swindon-based GWE in July 1991 and was Chief Executive until March 2005, then Chair until April 2008, when GWE Holdings merged with Business West to form GWE Business West Ltd. Outside of work she is a founding member of the Swindon Cares Fund Raising Appeal. She is active in the Rotary Club of Swindon, a Deputy Lord Lieutenant for Wiltshire and in 2018/19 was the High Sheriff of Wiltshire.
Peter Boucher - Director
With a track record of company and business sector turnarounds, he brings proven strategic, commercial and innovation skills to Business West along with his start up and entrepreneurial flair. He has an interest in customer insights and experience, from implementing customer segmentation and analytics to developing company-wide customer experience improvement programmes.
Peter is an experienced leader with a particular focus on talent development and driving employee engagement.
Peter Rilett - Director
Peter was Senior Partner in charge of the Bristol office of KPMG. His commercial interests include Centaur Services, Watts of Lydney Group, J T Group, Advanced Transport Systems and Clarke Willmott. Peter’s community and charitable interests include the Chairman North Bristol NHS Trust and is a Trustee of the Quartet Community Foundation. He is also Chairman of Governors at Bristol Grammar School and the St Monica Trust.
Phil Smith - Managing Director
Poku Osei - Director
Poku is an award-winning social entrepreneur with a passion for levelling the playing field for low income and ethnic minority groups.
He is the founder and CEO of Babbasa - the first black-led social enterprise to win the prestigious Queens Award For Enterprise (Social Mobility) in 2020, for transforming the lives of over 2,200 ethnic minority young people in the UK. He is also the co-founder of The Black Professionals Network and Founding Curator of the World Economic Forum initiative – Bristol Global Shapers Hub.
As an African migrant with lived experience of race and class challenges, Poku also advocates and advises on social mobility, equal opportunity and inclusion, through talks, consultancy work and on key strategic boards including Business West (Chambers of Commerce), City Office (Children & Young People Board), WECA (People & Skills Board) and UWE Business School.
In 2018 the Queen honoured Poku with an invitation to Buckingham Palace for his contributions to the Commonwealth diaspora. In 2019 he was awarded the Lord Mayor’s Medal for his service to Bristol communities and named 'Person Of The Year' at the Southwest regional MTM Awards event. In 2021, he was elected as a Fellow of the Royal Society of Arts.
Poku holds a BSc in Psychology, MSc in Business Management from UWE and an Advanced Project Management Certificate from Oxford University
Richard Bonner - Director
Richard is currently the UK Cities Director leading the ARCADIS Big Urban Clients strategic initiative, focused on delivering competitive advantage for cities. In the UK their key cities are London, Manchester and Birmingham, focusing on mobility, resiliency and regeneration, their ambition is to improve the quality of life.
Richard is also a nominated private sector representative to the West of England LEP Investment Award Panel.
Sarah Pullen - Director
Sarah is the Regional Managing Director for Bristol, Dorset, Gloucestershire and Somerset for Trinity Mirror plc. Her first managing directorship was at the Bath News & Media group where she spearheaded the revolutionary change that saw the Bath Chronicle newspaper become the first in the country to convert from being a daily title to a weekly in response to market needs. The success of the transformation helped the business to transform into a modern media company with not only a thriving weekly newspaper but also a strong and successful website.
Sarah’s role then grew to incorporate a series of successful weekly titles throughout Somerset and Dorset before she added Gloucestershire Media with its two first class daily newspapers to her management portfolio in 2009. More recently in January 2013 Sarah’s role expanded to include Bristol News & Media with two further excellent daily titles. Sarah now is in charge of hundreds of staff across three counties, producing dozens of thriving titles and websites to a weekly audience of hundreds of thousands.
Simon Prescott - Director
Simon works at Planning and Design Consultancy Barton Willmore and has been a Partner there for 10 years. Locally, he has overall responsibility for the work of its planning team as well as being directly involved in a wide range of projects. He acts as lead consultant in major housing, mixed use and commercial development proposals. He has appeared as an expert witness at numerous Local Plan Examinations and Appeals.
Locally he is a non-exec Director on the board of the Bristol Chamber of Commerce and Business West. Nationally he Chair’s the British Chambers of Commerce Expert’s Planning Group. In addition to this Simon has a number of roles; Master of The Guild of Guardians of Bristol, Chair of the UWE Planning Advisory Board, Chair of the West of England Housing Market Reference Group, a Trustee at The Canynges Society, a member of the Anchor Society and is an honorary fellow of the UWE Business and Law School.
Senior Management Team
We have a well established and experienced team of directors led by our Managing Director, Phil Smith.
Phil Smith - Managing Director
Contact Phil - firstname.lastname@example.org
Twitter - http://twitter.com/MDBusinesswest
Jo Greenwood - Finance Director
Jo is responsible for helping to set the financial direction of the company, ensuring strong financial controls and sound financial viability. A key part of her role is to provide quality financial and management information to managers, the Board and contracting agencies. She's also responsible for supporting managers and helping to structure project activity in the best financial way.
Contact Jo - email@example.com
James Monk - Director of Commercial Services
James leads on our commercial activities supporting the business community, a Chartered Marketeer with an MBA from the University of Bath combined with 25 years practical business experience in a variety of sectors, within both FTSE 100 and SME companies.
Contact James - firstname.lastname@example.org
James Durie - Chief Executive of Bristol Chamber of Commerce & Initiative (BCCI) and Executive Director of Business West
Contact James - email@example.com
Ian Larrard - Director of the Initiative in Swindon and Wiltshire
Contact Ian - firstname.lastname@example.org
Mary Martin - Director of Marketing
Mary brings extensive experience of sales and marketing in businesses of all sizes - from start ups to MSBs - across a variety of sectors in the UK, USA and Ireland. She is responsible for Business West's marketing, PR & communications strategy, ensuring that all businesses in the region are aware of, and take up the services available to help them start up, grow, innovate and trade overseas. Proud of Business West's reputation as the ‘go to’ organisation for all business issues, Mary helps to identify members’ concerns which are fed into government to be taken on board when key decisions are being made.
Contact Mary - email@example.com
Matt Griffith - Director of Policy
Matt is Director of Policy at Business West, responsible for listening to and representing the concerns of the wide range of our business members. He is a specialist in economic policy and has a long history of economic and business research and work in government affairs. He has written reports for the Prime Minister on improving England’s economic performance, reports on improving city growth and several high profile housing reports.
Matt also worked for several years as a trade specialist supporting emerging market economies on trade negotiations at the World Trade Organisation and in European Union bilateral negotiations and as an advisor for the G33 and G90 group of countries. He has written and been quoted in the Financial Times, Wall Street Journal, Guardian, Times and the BBC and has written articles for International Affairs and the Princeton Encyclopaedia of the World Economy.
Contact Matt - firstname.lastname@example.org
Andrea Crombleholme - Head of HR
Andrea’s role is to lead & direct the HR strategy to deliver an exceptional service and support to the Company and external clients in order to foster true employee engagement and drive high people performance, ensuring this is in line with the business objectives and aims. Andrea has over 20 years HR experience and has been with Business West for 10 years.
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Jessica Vallentine - Head of Service Integration
Jessica works with the Managing Director and Exec Board to implement the company’s vision and strategic direction. She leads on aligning and linking operations to meet Business West’s leadership and service goals, acting as a catalyst for continuous improvement measures and projects so that Business West can best deliver outstanding customer experience.
Contact Jessica - firstname.lastname@example.org