Two of the key players in Bath’s recent cultural and economic development have joined forces to ensure that the city and region continues to flourish by bringing together the business community for a series of networking events.
As the Destination Marketing Organisation for the city and region, Visit Bath is tasked with promoting Bath and its surrounding areas to businesses and visitors on a national and international basis.
A crucial part of their work involves building public/private partnerships to enhance Bath’s reputation as a world class travel destination, while standing shoulder to shoulder with both local residents and businesses to ensure that Bath remains one of the most liveable and characterful cities in the UK.
To support in these activities, Visit Bath and Business West have devised the ‘Networking and Nibbles’ events as a platform to help local businesses to connect with one another and shape the City’s promotion, marketing and strategic direction in 2017 and beyond. What’s more businesses can look forward to drinks and canapés served in luxury surroundings.
Speaking about the networking events, Leslie Redwood, head of business development and partnerships for Visit Bath, said:
“At Visit Bath, our mission is to create a better experience for visitors, businesses and residents, and we work tirelessly to ensure that the hospitality, leisure and tourism industry continues to thrive.
“As the Chamber of Commerce for Bath, Bristol and beyond, Business West is all about connecting businesses, fighting for their interests and helping them to grow, so there are clear complementaries between our two organisations.
“Though Visit Bath and Bath Chamber at Business West have worked together on a number of projects down the years, it is crucial - as we embark upon our 5 year plan to boost tourism in the city and region that we have a forum in place to connect businesses and make these plans a reality.”
Ian Bell, director of Bath Chamber of Commerce at Business West and chairman of Bath Tourism Plus, comments:
“Business West and Visit Bath are on the same page insofar as we both want to create a better Bath that looks forwards and not backwards.
“In 2014, the leisure, hospitality and tourism sector was worth over £400m to the Bath economy – a figure that keeps on growing every year.
“In light of the contribution that the sector makes to the city, continuing the trajectory toward growth is vital, not only for leisure businesses themselves, but also for businesses that form part of a vast local supply chain.
“With this in mind, a key objective of the ’Networking and Nibbles’ event is to connect the business community and to make Bath a better place for all.”