Business West sends delegation to Poland for Social Media Week Warsaw

Fiona Parnell
International Digital Marketing Adviser
14th June 2018

A delegation of speakers from Social Media Week Bristol have been selected to speak at Social Media Week Warsaw, sharing their expertise with sell-out audiences of Poland’s marketing, media and technology professionals.

Supported by Business West, with bursary support from the European Regional Development Fund, and the Department for International Trade funded programme, Export For Growth the delegation includes Susannah Streeter, Mel Bound and Alexei Lee, each of whom led popular sessions at Social Media Week Bristol 2018. It’s fantastic to see the trade links created between Poland and Bristol in this way and shows how easy it is to export creative services and expertise between the two locations

Taking place in Poland for the first time from 14th June 2018, Social Media Week has a busy agenda of over 40 sessions, offering advice, guidance and inspiration.

“This invitation to speak at Social Media Week Warsaw is testament to Bristol’s reputation for expertise in the creative, digital and tech sector,” commented Sarah Woodhouse, Organiser, Social Media Week Bristol.” 

A business news broadcaster with more than 20 years’ experience with major UK networks, Susannah Streeter has worked with many organisations, helping develop the best presentation techniques for use in the digital world. Her session, ‘Telling Your Story on Social Media’, will explore why firms need to think like journalists when posting on social media, including how to tell a story well and use video most effectively.

This Mum Runs has grown from Mel Bound’s desperate shout out for a running buddy on Facebook in 2014, to a multi-faceted community with global reach. Now working full time as CEO of the business, Mel will share her insight and experience to highlight the importance of authenticity and great content in building a loyal and engaged community with a high propensity to buy.

Head of Social & PR at Fat Media, digital strategist Alexei Lee has worked for brands such as Royal Mail, BeGambleAware, Warner Bros and Carlsberg. His session, ‘When Does Influencer Become Advertiser, and Why Should You Care?’, will examine how the relationship between brands, influencers, publishers and consumers is evolving, and the issues that are emerging from this transformation.

Social Media Week is one of the world’s premier conferences and industry news platforms for media, marketing and technology professionals, with the aim of sharing the insights, ideas and opportunities they need to advance themselves and their organisations in a globally connected world.

Warsaw is one of 25 cities worldwide to host Social Media Week, with Bristol the only city in the UK outside of London to get involved.

Social Media Week (#smwbristol)

SMW is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the world.


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