Everything your business needs to know about leadership coaching

Author
Naomi Webb
Freelance Writer
24th February 2017

It is important to put a focus on realising the potential of those within leadership roles in your company - because they are the key to maximising the performance of the business as a whole.

Those in senior positions are there because they have worked hard – performing outstandingly and excelling within the company. But, that doesn’t necessarily mean that they have the right training to be in such a position. This can be a daunting situation and cause them to doubt their ability to do the role.

This is why your business should consider leadership training as a way of both empowering and inspiring them in their roles.   

There is a lot of pressure on those at the top – they are responsible for their whole team hitting sales figures. Perhaps, for this reason, you don’t see coaching as a productive use of their time. But, if you look at the bigger picture, ultimately, this will improve sales, customer experience and employee retention – benefitting the company as a whole.

What is leadership coaching, you ask?

Leadership coaching is designed to unlock sales leadership and performance management potential, enabling sales leaders to align the goals of their business with those of their team.

The aim of it is to ‘learn by doing’ – encouraging sales leaders to explore alternative ways of doing things. During the programme they will also learn how to coach their sales staff, transferring knowledge and skills that ultimately will enable them to close more deals. 

Today’s employees don’t want to simply be managed, they want to be coached – they want someone who can show them how things run, what is expected and how to perform their job fully. Around 70% of employee learning and development happens on the job and you need someone who can aid with this – because ignoring this and simply focussing on output is setting you up to fail.

What to expect?

A series of observations and 1-2-1 coaching sessions that can be tailored to the specific needs of the organisation.

Why do you need it?

There are many benefits to leadership coaching. Firstly, you will be able to better organise yourself and become more confident – which will in turn enable you to communicate more effectively. You will understand your own behaviours which will make you far more influential as a leader. Alongside this you will learn how to create the perfect environment for a high-performance team and improve your own coaching skills, which you can pass on to them.

So, are there any disadvantages?

Well, of course, the time your employees are spending learning, is less time they can spend on their day-to-day tasks – but, if this makes them better in the long-run, this can only be another benefit, can’t it? Business coaching can also be expensive, but there is grant funding available to help you cover these costs.

Is leadership coaching right for you?

Leadership coaching is aimed at both first-time and seasoned sales leaders with line reports and performance targets. As well as those looking to improve their coaching and performance management skills – if this sounds like you, then yes, it is right for you!

We can help pay for your business coaching. A scale up coaching grant will give you the support you need to effectively develop your business. Whether this is through developing your leadership skills, expanding your management knowledge or advancing your business strategy, a coaching grant gives you the head start that you need. Find out more.

Author
James Rees
Executive Coach
Member role
A great article. I first came across coaching when I worked for an investment bank. My boss at the time started to be coached and we all witnessed an improvement in performance, which was remarkable as he was already a very good leader. When I took on greater responsibility I was also given access to a coach and then introduced coaching to my team. The results were outstanding. I became so interested in this area that I trained as a coach myself and truly believe that all businesses would benefit from coaching. It is a modest investment that can unlock so much potential.

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  • We can help pay for your business coaching

    A scale up coaching grant will give you the support you need to effectively develop your business. Whether this is through developing your leadership skills, expanding your management knowledge or advancing your business strategy, a coaching grant gives you the head start that you need