An initiative designed to boost UK food and drink companies’ exports to Ireland has been launched as part of The Great British Food Programme. The Great British Food Programme was set up by Business West in collaboration with the Department for International Trade (DIT) and aims to connect UK food and drink producers with international buyers who are hungry for high quality British produce.
The new initiative, The British Pantry, will allow UK producers already selling into Ireland to gain additional brand exposure in market by having their high-quality products selected and consumed by staff and guests attending exclusive reception events and business meetings.
Businesses will also be showcased to overseas Trade Officers and British embassy officials who regularly use the online Great British Food Programme directory to search for specialized and artisan food and drink produce.
The total value of food and drink exports from the UK to Ireland in the first half of 2021 amounted to £1.4bn, accounting for 15% of total food and drink exports from the UK, showing the strong existing demand.
James Monk, Commercial Director at Business West said:
“The Great British Food Programme is an excellent opportunity for businesses across the UK to get their products in front of buyers.
“The British Pantry initiative will help food and drink companies grow their business through building connections with buyers in the UK’s largest food and drink export market.
“I would encourage all active UK-Ireland exporters to sign up to be showcased on the British Pantry to give themselves the best chance of boosting their exports and profits during a challenging time.”
Businesses can register to be listed on the British Pantry here.