Is your business finding it difficult to measure the return on investment from its social media activity? Don't worry, you're not alone.
Most small businesses acknowledge that social media can be a wonderful way to promote their product or brand, but many are confused by whether they can still rely on organic reach (free posts) or if they should be investing their resources in paid for advertising (pay-to-play). When used properly, social media platforms like Facebook, Twitter, LinkedIn, and Instagram can become effective and profitable sales tools.
Social Media Week, the leading global conference hosted in over 25 cities worldwide, is coming back to Bristol in February 2018 to upskill and inform the local business community on key issues in media, marketing and technology. Business West is proud to be the official partners of this year’s event and will be taking over Wednesday 28th February with talks from the likes of 2014 Apprentice winner and CEO of Climb Online Mark Wright, Instagram, Aardman, JustEat and many more.
Two local businesses share their success using social strategies
In the build up to Social Media Week Bristol 2018 we decided to visit two South West of England companies, Ruroc and Hawkins & Brimble, to discover why social media is at the heart of their businesses and how they’re achieving sales growth with effective online strategies.
Ruroc design and manufacture helmets for extreme sports, focussing on the snowboarding market. They’ve created the world’s first helmet system with integrated goggles and detachable face mask, and you’ll discover from the video below that they heavily rely on Facebook as a platform that allows their fans to share original Ruroc featured content. Watch the video below to discover more about their exciting online journey.
Hawkins & Brimble produce high-end men’s grooming products made with natural ingredients. They use a variety of different platforms to promote their UK made products, most notably by teaming up with social influencers across all platforms to extend their audience reach and ultimately find new customers. Watch Founder and CEO Stephen Shortt discuss their targeted social media strategy.
Find the answers to your social media headaches at Social Media Week Bristol 2018, taking place from the 26th February – 2nd March 2018. There are over 30 events across several venues in central Bristol, with headline talks at the Everyman Cinema on Whiteladies Road and Temple Mead’s Engine Shed. To book onto an event please visit the SMW Bristol website by following the link.