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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

How to fail fast: Design Thinking for Innovation (Part 5 of 5)

In part 5 we look at ‘Experimentation’ which is the process of testing your early ideas with users.
Leigh Jenkins
Leigh Jenkins
Enterprise Europe Network
Posted on: 28.11.19
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How to have great ideas: Design Thinking for Innovation (Part 4 of 5)

Design Thinking helps businesses to create user-centric products and services by discovering insights into user needs. In part four of this series, Sarah Dickens looks at ‘Ideation’, which is the...
Leigh Jenkins
Leigh Jenkins
Enterprise Europe Network
Posted on: 14.10.19
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The Interpretation Game: Design Thinking for Innovation (Part 3 of 5)

Design Thinking helps businesses to create user-centric products and services by discovering insights into user needs, applying these insights to their business model and generating innovative ideas...
Leigh Jenkins
Leigh Jenkins
Enterprise Europe Network
Posted on: 19.08.19
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Why you should begin every project with Discovery: Design Thinking (Part 2 of 5)

In this five-part series, Sarah Dickins gives advice on how Design Thinking techniques can help you to orientate your product development around user need.
Leigh Jenkins
Leigh Jenkins
Enterprise Europe Network
Posted on: 01.08.19
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A Guide to Rebranding and Logo Design

Why companies choose to rebrand, how to do it well and what to bear in mind before you begin.
Joe Cox
Joe Cox
Superb Digital
Posted on: 30.07.19
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Design Thinking for Business Success: Design Thinking for Innovation (Part 1 of 5)

The first of this five-part series gives an overview of the Design Thinking approach to product development.
Leigh Jenkins
Leigh Jenkins
Enterprise Europe Network
Posted on: 04.07.19
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How Design Thinking informs Product Innovation

In this guide for Business West, Chris Flynn of Flynn Product Design, talks us through what design thinking is and what it means for small growing businesses.
Chris Flynn
Chris Flynn
Flynn Product Design
Posted on: 17.12.18
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