Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
First, why use social media for your business in the first place? There are many pros to using social media to promote your business, with few cons. If you are just starting out, establishing a...
We spoke to Ross Brown, Head of Cyber and Innovation for the South West Cyber Resilience Centre, who has shared their timely tips to keep you alert during cyber security awareness month and beyond.
In Proctor's latest blog, they discuss what the dark funnel is, and how your marketing team can take advantage of Interactions over the course of the sales funnel that you can’t follow or gather data...
Nimble Elearning provide solutions to businesses who want to deliver digital training. During Learning at Work Week, they provided us with their advice for workplace learning, and how elearning tools...
The buyer’s journey describes the process that customers go through when researching and deciding on a service or product. It can be broken down into three stages - awareness, consideration, and...
Concerns about the security of IT infrastructure and applications have grown steadily alongside organisations’ increasing reliance on these systems. In the first of Ghyston's cyber security briefing...
Digital Commerce is a term that many businesses may not of heard of. We'll be discussing what digital commerce is, and how it could positively impact your overseas sales.
Creating a social media campaign is a solid plan and a route that many businesses go down. However, there is a way to get a lot of attention through the creativity of someone else – social media...
eCommerce is dead. I have a habit of killing things off in blog posts and presentations. I remember announcing the demise of social media ten years ago to a shocked and denying room full of social...