Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
The power non-financial data has to influence the long term success of an organisation cannot be underestimated. In the age of big data, businesses are increasingly looking at how they can harness...
The help hub hero model is increasingly being seen by marketers as a powerful way of segmenting just about any type of marketing content. But what is it and how can segmenting your content improve...
Mobile traffic has the potential to transform any business that relies on phone calls from prospects. By optimising your website and ads for mobile, paid search and click-to-call can give you a huge...
The phrase 'Big Data' is bounded about a lot, but what does it actually mean for small businesses? And how can data help you compete against the big boys?
BYOD is a stepping stone towards creating an efficient business, enabling employees to get more work done and to get it done quicker. Let's explore why businesses are embracing bring your own device...
Technology has been a major force for disruption for centuries but the pace and scale of innovation is accelerating. In industries from communications to construction technology is allowing us to...
Turn your company into a sales and marketing rocketship by linking content marketing with email. And the best part? It doesn't cost a great deal to implement.
Local SEO has come to the fore in the last few years, driven by the rise of mobile internet. But exactly how do you optimise your site for local search?
Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
