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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Small businesses are an easier target for cybercriminals than larger businesses

Numerous reports confirm that it is SMEs, not larger firms, who are disproportionately targeted by cybercriminals.
Kye Parkin
Kye Parkin
Business West
Posted on: 12.01.17
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Digital marketing trends we’re excited about for 2017

2016 is now over, but digital marketing marches ever onward! Sometimes the pace at which it changes and develops seems overwhelming - businesses and marketers are constantly being bombarded with new...
David Graves
David Graves
GWS Media
Posted on: 10.01.17
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Optimising for mobile search in 2017
Member role

Developments for mobile browsing are coming thick and fast, and digital marketers have to run to keep up; these are our top tips for the future of mobile SEO.
Jon Payne
Jon Payne
Posted on: 10.01.17
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Boosting brand value with a developed CSR policy

The power non-financial data has to influence the long term success of an organisation cannot be underestimated. In the age of big data, businesses are increasingly looking at how they can harness...
Joe  Jones
Joe Jones
SustainIT
Posted on: 06.01.17
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Help hub hero: a guide to segmenting your content marketing

The help hub hero model is increasingly being seen by marketers as a powerful way of segmenting just about any type of marketing content. But what is it and how can segmenting your content improve...
Evelyn Timson
Evelyn Timson
Aspect Film and Video
Posted on: 09.08.16
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The Mobile Search Boom - How to grow your business with paid search and click-to-call

Mobile traffic has the potential to transform any business that relies on phone calls from prospects. By optimising your website and ads for mobile, paid search and click-to-call can give you a huge...
Graham Cox
Graham Cox
Graham Cox PPC
Posted on: 05.05.16
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How data can help small independents compete with big business

The phrase 'Big Data' is bounded about a lot, but what does it actually mean for small businesses? And how can data help you compete against the big boys?
Oliver Rowbory
Oliver Rowbory
The Good Till Company
Posted on: 06.04.16
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Bring your own device to work - could BYOD benefit your business?

BYOD is a stepping stone towards creating an efficient business, enabling employees to get more work done and to get it done quicker. Let's explore why businesses are embracing bring your own device...
Orla Forrest
Orla Forrest
Neon SMS
Posted on: 06.04.16
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Making plans for the future: the challenge to change your business

Technology has been a major force for disruption for centuries but the pace and scale of innovation is accelerating. In industries from communications to construction technology is allowing us to...
David Smith
David Smith
Global Futures and Foresight
Posted on: 08.01.16
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