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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Help hub hero: a guide to segmenting your content marketing

The help hub hero model is increasingly being seen by marketers as a powerful way of segmenting just about any type of marketing content. But what is it and how can segmenting your content improve...
Evelyn Timson
Evelyn Timson
Posted on: 09.08.16
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The Mobile Search Boom - How to grow your business with paid search and click-to-call

Mobile traffic has the potential to transform any business that relies on phone calls from prospects. By optimising your website and ads for mobile, paid search and click-to-call can give you a huge...
Graham Cox
Graham Cox
Posted on: 05.05.16
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How data can help small independents compete with big business

The phrase 'Big Data' is bounded about a lot, but what does it actually mean for small businesses? And how can data help you compete against the big boys?
Oliver Rowbory
Oliver Rowbory
Posted on: 06.04.16
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Bring your own device to work - could BYOD benefit your business?

BYOD is a stepping stone towards creating an efficient business, enabling employees to get more work done and to get it done quicker. Let's explore why businesses are embracing bring your own device...
Orla Forrest
Orla Forrest
Posted on: 06.04.16
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Making plans for the future: the challenge to change your business

Technology has been a major force for disruption for centuries but the pace and scale of innovation is accelerating. In industries from communications to construction technology is allowing us to...
David Smith
David Smith
Posted on: 08.01.16
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Content and email marketing: why they deliver a great return on investment

Turn your company into a sales and marketing rocketship by linking content marketing with email. And the best part? It doesn't cost a great deal to implement.
Tom Sandford
Tom Sandford
Posted on: 07.12.15
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Local SEO: how to attract local customers in a digital age

Local SEO has come to the fore in the last few years, driven by the rise of mobile internet. But exactly how do you optimise your site for local search?
Paul Morris
Paul Morris
Posted on: 07.12.15
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PPC management tactics and techniques for beginners

Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
Thomas Coppen
Thomas Coppen
Posted on: 31.07.15
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What differentiates good content from average content?

As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Jon Mowat
Jon Mowat
Posted on: 28.07.15
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