Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Essential cyber security considerations for business owners

A ‘cyber attack’ generally refers to unintended effects happening to the data and information that an organisation has responsibility for. Most commonly this data can be breached in 3 different ways...
Mark Smyth-Roberts
Mark Smyth-Roberts
C3IA Solutions Ltd
Posted on: 14.02.17
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Cyber: threats and opportunities

Gloucestershire has a great opportunity to benefit from both the threats and the opportunities posed by the enormous growth in cyber crime—hitherto amazingly unrecorded in the national crime figures...
Ian Mean
Ian Mean
Business West
Posted on: 23.01.17
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New year, new service - better connectivity in Bath and North East Somerset

Virtually every kind of business is becoming ever more reliant on good connectivity to ensure they can access the internet, emails and phone calls wherever they operate. So it is great to hear the...
Ian Bell
Ian Bell
Business West
Posted on: 19.01.17
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Small businesses are an easier target for cybercriminals than larger businesses

Numerous reports confirm that it is SMEs, not larger firms, who are disproportionately targeted by cybercriminals.
Kye Parkin
Kye Parkin
Business West
Posted on: 12.01.17
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Digital marketing trends we’re excited about for 2017

2016 is now over, but digital marketing marches ever onward! Sometimes the pace at which it changes and develops seems overwhelming - businesses and marketers are constantly being bombarded with new...
David Graves
David Graves
GWS Media
Posted on: 10.01.17
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Optimising for mobile search in 2017

Developments for mobile browsing are coming thick and fast, and digital marketers have to run to keep up; these are our top tips for the future of mobile SEO.
Posted on: 10.01.17
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Boosting brand value with a developed CSR policy

The power non-financial data has to influence the long term success of an organisation cannot be underestimated. In the age of big data, businesses are increasingly looking at how they can harness...
Joe  Jones
Joe Jones
SustainIT
Posted on: 06.01.17
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Help hub hero: a guide to segmenting your content marketing

The help hub hero model is increasingly being seen by marketers as a powerful way of segmenting just about any type of marketing content. But what is it and how can segmenting your content improve...
Evelyn Timson
Evelyn Timson
Aspect Film and Video
Posted on: 09.08.16
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The Mobile Search Boom - How to grow your business with paid search and click-to-call

Mobile traffic has the potential to transform any business that relies on phone calls from prospects. By optimising your website and ads for mobile, paid search and click-to-call can give you a huge...
Graham Cox
Graham Cox
Graham Cox PPC
Posted on: 05.05.16
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