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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

PPC management tactics and techniques for beginners

Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
Thomas Coppen
Thomas Coppen
Keel Over Marketing
Posted on: 31.07.15
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What differentiates good content from average content?

As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Jon Mowat
Jon Mowat
Hurricane Media
Posted on: 28.07.15
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Breathe new life into digital customer relationships

In a world of connected technology, automated systems and "Big Data" companies risk losing the invaluable personal connection with their customers. We talk to marketing professor and award winning...
Steven Van Belleghem
Steven Van Belleghem
nexxworks
Posted on: 22.06.15
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Facebook Video: 5 tips for small businesses

The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
Lana Richardson
Lana Richardson
NI Parcels
Posted on: 26.05.15
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25 Billion Devices by 2020: How the Internet of Things could be the next Technology Revolution

From toothbrushes that record brushing habits to cars that automatically update their own software, the growing ability of devices to sense and interact with their environments through the Internet...
Patrick Lincoln
Patrick Lincoln
Solution IP
Posted on: 18.05.15
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Is Apple Watch useful as an enterprise tool?

Dr Mark Mason, Mubaloo founder and Business West Board member, shares his experience of using Apple Watch for a week and explores whether it is a useful tool for enterprise. Plus, read our 'Apple...
Dr Mark Mason
Dr Mark Mason
Mubaloo
Posted on: 08.05.15
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Digital Marketing Strategy: An Interview With The Experts

For a business to succeed in today's fast paced digital environment it is important to maintain a solid presence online. But this isn't easy. To help, our panel of 4 digital experts share their...
Chris Danks
Chris Danks
Business West
Posted on: 10.04.15
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Business and Broadband - The Power of the Button

The age old cliché 'the best thing since sliced bread' has been thrown around widely. But in a hundred years that phrase will surely be replaced by 'the best thing since broadband'. Tell us what the...
Andy Grey
Andy Grey
Business West
Posted on: 23.02.15
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Top 10 essential apps for business

Maybe you need something to help you manage your cashflow? Perhaps it's just trying to stay organised that sucks up all of your time? If you need solutions to these problems, or just want to stay...
Chris Danks
Chris Danks
Business West
Posted on: 17.02.15
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