Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
Networking is crucial in order to become successful for small and medium sized businesses. Read this blog post to find out why you should start networking.
Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Networking is a key way to generate leads and get to know other business people; particularly if you run a small business or are growing. Events vary in format and the type of businesses they attract...
The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
'Archetype,' has become something of a buzzword in the marketing community, but what, precisely, is it? Guest author John Lanyon discusses the concept of archetypes and outlines why they are crucial...
Recruitment is the ever-evolving discipline. It's not enough to pop an ad in the local paper or Tweet a lacklustre notice. And SMEs, like most modern day employers, are up against it. Whether you're...
With the exhibition season underway, we've summarised Jamie Breese's top seven tips for delegates on how to make the most of a business exhibition and be a star delegate.
It's a key life skill, and one that we've all agonised over at some point. It is also a skill that is sorely neglected. So let's dispel a few myths about giving a presentation, and look at a few key...
