Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
The seemingly elusive high performance sales culture is not as unattainable as many think. There are clear steps businesses can take to move their employees to a successful sales culture.
Email marketing is still the most effective digital channel for marketers and offers great opportunities for businesses that do it well. So what's the secret?
Facebook was launched in 2003, LinkedIn in 2004, Twitter in 2006. All three have now gone public creating big pay offs for the founders and investors. In this article Greg Cooper demonstrates,...
Mission statements and leadership visions are often forgotten because over time they disconnect from reality. This might happen because: leaders conjure up the mission and vision without sufficient...
Few things are more valuable than happy customers who recommend you to others. Read our top tips on how to encourage word of mouth advocacy from your own customers!
How can social media work to maximise the impact of your real-world networking? Here's 5 quick tips on how digital can assist or form part of a robust, long-term networking strategy.
With over 1bn enabled accounts and 360m active users, Google+ is growing at 33% per annum and now the second largest social network after Facebook. Greg Cooper talks us through why businesses can't...
Most people recognise that storytelling has a place in business, but many don't know where it fits in. Here are five areas where storytelling can enhance your business communications.
Not just for food and fashion, businesses across all sectors, from manufacturing to engineering, have taken advantage of Pinterest and are successfully integrating it into their overall social media...
