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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

What differentiates good content from average content?

As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Jon Mowat
Jon Mowat
Posted on: 28.07.15
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10 tips for successful networking

Networking is a key way to generate leads and get to know other business people; particularly if you run a small business or are growing. Events vary in format and the type of businesses they attract...
Laura Cunningham
Laura Cunningham
Posted on: 14.07.15
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Facebook Video: 5 tips for small businesses

The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
Lana Richardson
Lana Richardson
Posted on: 26.05.15
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Brand archetypes and how they affect your business

'Archetype,' has become something of a buzzword in the marketing community, but what, precisely, is it? Guest author John Lanyon discusses the concept of archetypes and outlines why they are crucial...
John Lanyon
John Lanyon
Posted on: 22.05.15
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3 Steps to Successful Recruitment

Recruitment is the ever-evolving discipline. It's not enough to pop an ad in the local paper or Tweet a lacklustre notice. And SMEs, like most modern day employers, are up against it. Whether you're...
Mark Bevans
Mark Bevans
Posted on: 20.05.15
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7 tips to make the most of a business exhibition

With the exhibition season underway, we've summarised Jamie Breese's top seven tips for delegates on how to make the most of a business exhibition and be a star delegate.
Jamie  Breese
Jamie Breese
Posted on: 14.04.15
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Digital Marketing Strategy: An Interview With The Experts

For a business to succeed in today's fast paced digital environment it is important to maintain a solid presence online. But this isn't easy. To help, our panel of 4 digital experts share their...
Chris Danks
Chris Danks
Posted on: 10.04.15
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How to deliver a compelling presentation - 4 tips to help you succeed

It's a key life skill, and one that we've all agonised over at some point. It is also a skill that is sorely neglected. So let's dispel a few myths about giving a presentation, and look at a few key...
Monty Halls
Monty Halls
Posted on: 24.03.15
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Which social network should your business use?

The problem many businesses face is in choosing the right social network, or mix of networks, to focus their time and effort on to achieve a return on their investment. It's easy to get sucked in,...
Chris Danks
Chris Danks
Posted on: 18.11.14
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