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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Content and email marketing: why they deliver a great return on investment

Turn your company into a sales and marketing rocketship by linking content marketing with email. And the best part? It doesn't cost a great deal to implement.
Tom Sandford
Tom Sandford
Posted on: 07.12.15
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Local SEO: how to attract local customers in a digital age

Local SEO has come to the fore in the last few years, driven by the rise of mobile internet. But exactly how do you optimise your site for local search?
Paul Morris
Paul Morris
Posted on: 07.12.15
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Is print marketing really dead?

In this article, our guest author explores the continuing importance of print as a marketing tool and explain how it can be used in conjunction with digital marketing to maximise your brand's...
Chris Holloway
Chris Holloway
Posted on: 03.11.15
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How to build a brand advocate army with content marketing

There are a number of ways to build a loyal customer base online, but one of the most self-sustaining and persuasive ways to do it is by producing genuinely brilliant content. In this guide our guest...
Joe Cox
Joe Cox
Posted on: 21.10.15
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5 great reasons to start networking

Networking is crucial in order to become successful for small and medium sized businesses. Read this blog post to find out why you should start networking.
Patrick Dicks
Patrick Dicks
Posted on: 02.10.15
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PPC management tactics and techniques for beginners

Advertising with pay per click services like Google AdWords is alluring in its simplicity. If the consumer doesn't click on your advertisement, then you don't pay for it. Yet businesses often fail to...
Thomas Coppen
Thomas Coppen
Posted on: 31.07.15
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What differentiates good content from average content?

As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
Jon Mowat
Jon Mowat
Posted on: 28.07.15
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10 tips for successful networking

Networking is a key way to generate leads and get to know other business people; particularly if you run a small business or are growing. Events vary in format and the type of businesses they attract...
Laura Cunningham
Laura Cunningham
Posted on: 14.07.15
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Facebook Video: 5 tips for small businesses

The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
Lana Richardson
Lana Richardson
Posted on: 26.05.15
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