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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

How businesses can use Pinterest as part of their social media strategy

Not just for food and fashion, businesses across all sectors, from manufacturing to engineering, have taken advantage of Pinterest and are successfully integrating it into their overall social media...
Supriya Kaur
Supriya Kaur
Posted on: 21.02.14
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Strategic Marketing: It's all about Understanding

Strategic marketing is an investment in effective selling. It's not producing a brochure, having a website and expecting customers to break your door down. It's all in the understanding...
Nick Marsh
Nick Marsh
Posted on: 18.02.14
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Embrace the 'Experience Economy' or You Won't Be Able to Compete

How can a business move from being a product or service business to delivering an experience? Guest author Grant Leboff, one of the UK's leading sales and marketing experts, explores why businesses...
Grant Leboff
Grant Leboff
Posted on: 13.02.14
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How to stop blending in on LinkedIn and get noticed

Your LinkedIn profile is your professional shop window. Does your profile stand out? Here are 10 proven tips for a more compelling profile.
Greg Cooper
Greg Cooper
Posted on: 08.01.14
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De-constructing the creative brief to encourage design that works for your business

A creative brief clearly outlines the scope and instructions for a job between creative supplier and client. It should include a simple overview of the project, the main business objective and any...
Christian Tait
Christian Tait
Posted on: 28.11.13
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Top Ten Social Media Mistakes and How to Avoid Them

If big companies can get social media wrong what is there for smaller businesses? Whilst you may not get everything right there are mistakes that you can easily avoid. Here's Greg's list of the top...
Greg Cooper
Greg Cooper
Posted on: 15.11.13
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Is your marketing plan ready for a mobile future?

There is no denying the irrefutable statistics which show that we have entered a mobile era which is set to grow. Is your business ready for a mobile future? Follow our guide to help you consider an...
Susie Parker
Susie Parker
Posted on: 14.11.13
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5 reasons why entering awards is good for business

No matter what the size of your business you can enter a business award. There are a huge variety of awards around from local to national, industry based or with specific criteria. You can find out...
Phil Bridgeman
Phil Bridgeman
Posted on: 23.08.13
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How to guarantee your payments in international trade

In this post I am focusing on why exporters should use a Letter of Credit to guarantee payment for their exports, what the problems are and how to avoid them.
Catherine Stephens
Catherine Stephens
Posted on: 15.08.13
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