Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.

5 tips to take the nerves out of networking

Building genuine, authentic relationships is more important than ever - so it's time to shake off those nerves and start networking.
Siobhan Scott
Siobhan Scott
Shop4pop
Posted on: 15.08.16
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Help hub hero: a guide to segmenting your content marketing

The help hub hero model is increasingly being seen by marketers as a powerful way of segmenting just about any type of marketing content. But what is it and how can segmenting your content improve...
Evelyn Timson
Evelyn Timson
Aspect Film and Video
Posted on: 09.08.16
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Is doing business face to face still important?

In the age of the internet it is it still important that people meet face-to-face to do business? Lots of people shop at Amazon and other online retailers, who are faceless, but they still buy, in...
Alison Edgar
Alison Edgar
Sales Coaching Solutions Ltd
Posted on: 07.06.16
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The Mobile Search Boom - How to grow your business with paid search and click-to-call

Mobile traffic has the potential to transform any business that relies on phone calls from prospects. By optimising your website and ads for mobile, paid search and click-to-call can give you a huge...
Graham Cox
Graham Cox
Graham Cox PPC
Posted on: 05.05.16
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How data can help small independents compete with big business

The phrase 'Big Data' is bounded about a lot, but what does it actually mean for small businesses? And how can data help you compete against the big boys?
Oliver Rowbory
Oliver Rowbory
The Good Till Company
Posted on: 06.04.16
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Local SEO: how to attract local customers in a digital age

Local SEO has come to the fore in the last few years, driven by the rise of mobile internet. But exactly how do you optimise your site for local search?
Paul Morris
Paul Morris
Superb Digital
Posted on: 07.12.15
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Content and email marketing: why they deliver a great return on investment

Turn your company into a sales and marketing rocketship by linking content marketing with email. And the best part? It doesn't cost a great deal to implement.
Tom Sandford
Tom Sandford
Future Content Ltd
Posted on: 07.12.15
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Is print marketing really dead?

In this article, our guest author explores the continuing importance of print as a marketing tool and explain how it can be used in conjunction with digital marketing to maximise your brand's...
Chris Holloway
Chris Holloway
Manor Printing
Posted on: 03.11.15
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How to build a brand advocate army with content marketing

There are a number of ways to build a loyal customer base online, but one of the most self-sustaining and persuasive ways to do it is by producing genuinely brilliant content. In this guide our guest...
Joe Cox
Joe Cox
Superb Digital
Posted on: 21.10.15
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