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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Brand archetypes and how they affect your business

'Archetype,' has become something of a buzzword in the marketing community, but what, precisely, is it? Guest author John Lanyon discusses the concept of archetypes and outlines why they are crucial...
John Lanyon
John Lanyon
Hurricane Media
Posted on: 22.05.15
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3 Steps to Successful Recruitment

Recruitment is the ever-evolving discipline. It's not enough to pop an ad in the local paper or Tweet a lacklustre notice. And SMEs, like most modern day employers, are up against it. Whether you're...
Mark Bevans
Mark Bevans
We Love 9am
Posted on: 20.05.15
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6 Influential Business Women to Follow in the South West

As we see a rise in female MPs in Britain following the General Election, plus a noticeable boost in the economic empowerment of women, Business West has connected with seven of the most influential...
Posted on: 20.05.15
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25 Billion Devices by 2020: How the Internet of Things could be the next Technology Revolution

From toothbrushes that record brushing habits to cars that automatically update their own software, the growing ability of devices to sense and interact with their environments through the Internet...
Patrick Lincoln
Patrick Lincoln
Solution IP
Posted on: 18.05.15
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Is Apple Watch useful as an enterprise tool?

Dr Mark Mason, Mubaloo founder and Business West Board member, shares his experience of using Apple Watch for a week and explores whether it is a useful tool for enterprise. Plus, read our 'Apple...
Dr Mark Mason
Dr Mark Mason
Mubaloo
Posted on: 08.05.15
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8 key things every small business needs to know about employing people

Whether your business is growing and you need advice on hiring new staff, or you want tips on ensuring the right talent sticks with your company, HR expert Ruth Cornish sums up the 8 things you need...
Ruth Cornish
Ruth Cornish
Amelore Ltd
Posted on: 27.04.15
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3 ways to get ROI on Chamber of Commerce membership

Paying to join a business membership organisation when you're starting out or running a business in tough economic times can seem an extra expense. The first thing to consider is whether the...
Laura Cunningham
Laura Cunningham
Business West
Posted on: 15.04.15
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7 tips to make the most of a business exhibition

With the exhibition season underway, we've summarised Jamie Breese's top seven tips for delegates on how to make the most of a business exhibition and be a star delegate.
Jamie  Breese
Jamie Breese
Business Showcase South West
Posted on: 14.04.15
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Why should businesses make Fair Trade a priority?

Fair trade bananas from Dominican Republic, free trade coffee from Uganda... we've all grown familiar with the labels on the supermarket shelves in recent years. But what does "fair trade" really...
Nina Skubala
Nina Skubala
Business West
Posted on: 26.03.15
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