The start-up business behind your favourite festival art

Liberty Rocks Art Production is an art production and consultancy company specialising in 3D sculpture, art installation, set design and prop fabrication, for events across the country. The business specialises in interactive and mechanical art that is produced for projects aimed at inspiring young people.

Liberty Rocks Art Production also provide a full production service for both artists and events, which includes bid writing, obtaining commissions, management, production, PR, bookings and hiring artists or artwork.

Although operating from Bristol, Liberty Rocks Art Production is proud to say that their work is produced and displayed nationally at festivals and art exhibitions.

The business consists of two partners who each carry their own individual qualities. Ruby Jennings is Artistic Director and creative powerhouse at Liberty Rocks Art Production and she has a BA (Hons) degree in sculpture. Ruby has produced work for popular events; Secret Garden Party, Boomtown Festival and even the world famous Glastonbury Festival. Ruby also has a strong sense of social responsibility, previously teaching art to young offenders and helping to set up creative social enterprises for vulnerable adults.

Juliet Webb is the other partner at Liberty Rocks Art Production and is an expert in PR and marketing, specialising in strategic development. Juliet has a BA (Hons) in Art Management and represents a series of circus, theatre and event suppliers. She has produced a host of creative events across the country and has also attained a number of successful grant bids for her clients, who include the Children’s Literature Festival and Bassline Circus. Juliet also provides marketing at day rates for clients such as IA Productions and Red Sky Tent Company; in addition to consultancy for those who want to achieve professional strategic development, but don’t have the resources.

The two partners have worked together on various different projects since 2006, but in December 2014 they made their partnership official under the name Liberty Rocks Art Production. The driving reason for Ruby and Juliet to establish their partnership was that it allowed them to work more closely together and to share their business contacts with a wider network of like minded creative’s. Producing distinctive art that incorporates people, places and stories and interacts with the environment is what Liberty Rocks Art Production expertly delivers.

"Starting a business can be difficult but with the help of the Business West Start & Grow team, we have made it past all of the obstacles that were placed in front of us."

Ruby Jennings, Liberty Rocks Art Production

Scott Bladon, Start & Grow Project Manager, has been supporting Liberty Rocks since they were first recommended to Business West. Scott guided the partners to successfully achieve a SWIG Finance loan of £4,500 each, totalling £9,000, allowing them to move towards their next stage of development. After achieving their finance loan, Scott worked closely with the duo to ensure that they had everything in place to successfully kick-start their business.

As part of the Start & Grow programme, Liberty Rocks Art Production will benefit from one year of free membership to the Business West Chamber of Commerce, which is the largest membership organisation in the region. The partners will then be given two further years of mentoring support through Business West, including quarterly webinars covering legal, financial and marketing topics.

For Liberty Rocks Art Production, the highlight of running their own business is definitely having the freedom to move in their own direction and have complete control over their own projects. When asked to give advice to entrepreneurs looking to start their own business, Juliet said “I would advise anyone starting their own business to take it slowly and find some good professional mentors to talk to when you feel like having a meltdown. Hearing about other people’s experiences can be invaluable when you judge yourself over-critically.”

So far business is going well for Liberty Rocks Art Production; they will soon be approaching their first full year in operation.  Their largest independent piece of work is named Marie Celestial which travelled around to various shows and festivals including Shambala and Glastonbury last summer. The art piece was also recently voted ‘Best Thing Seen’ by families at Just So Festival 2015.

Moving into the future, Ruby and Juliet aim to work on a number of smaller commission projects, allowing them to continue providing a service to other artists. The partners also wish to tour their own projects abroad, after which they hope to produce a series of accompanying books and artwork.

Discover more about Liberty Rocks Art Production

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