Marmalade of London builds on stateside success

Marmalade of London opens a new distribution centre, taking on more than 70 sales reps on the East Coast of the United States.

Marmalade of London, a Cheltenham home fragrance and candle manufacturer, has topped off its success in North America by opening a new distribution centre, taking on more than 70 sales reps up and down the East Coast of the United States.

The business first expanded into the United States last year, after a Department for International Trade (DIT) grant enabled it to attend the NY Now trade show, where it secured more than $1m worth of contracts with distributors. The new contracts doubled the firm’s annual turnover and resulted in the hiring of 10 new members of staff in the UK to keep up with growing demand.

Marmalade of London’s new distribution centre will now make shipping orders across North America simpler and faster, and act as a hub to drive further growth in the region.

Piers Flook, founder and CEO at Marmalade of London, said: 

“To become a successful exporting business, it has been important to respond to the nuances of local markets. In the US, customers tend to look for assurances that a potential supplier is committed to the region. Having a base in New Jersey means we can give our customers that assurance. It’s also been helpful to have our candles, reed diffusers and Body and Bath range available in the country for potential new buyers to see and smell first hand, to really get a feel for the quality of our products.” 

The business continues to work with DIT and will be attending two major US trade shows this summer with the hope of growing business in the region even further.

Flook continued: 

“Exporting is not without its challenges but has the potential to transform the fortunes of any business. The reputation British goods have for quality means the demand is there, and DIT’s support and local knowledge can tip the balance further in the favour of British businesses. If we can go from zero to millions of dollars in exports with DIT’s support, so can many other local firms.” 

Paul Shand, DIT’s Head of South West, said: 

“The demand for British-made goods in North America is growing at a rapid pace and it’s encouraging to see Cheltenham-based businesses like Marmalade of London making strategic business decisions to capitalise on that demand. 

 “South West exports totalled more than £21 billion in 2018 which highlights the many opportunities for local businesses. For companies that are looking to get their products to overseas markets, we have 25 International Trade Advisers across the region who can offer a range of support to help local firms start or increase exporting.”

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