PR Made Easy

13th December 2018

PR Made Easy

13th December 2018
Park House
Church Pl
United Kingdom
Starts at 1:00pm
Ends at 5:00pm
Member price £12
Non-member price £12

This workshop is for Swindon and Wiltshire based registered companies or sole traders only.

Some of the fastest-growing companies put public relations at the heart of their marketing strategy. As a new business owner, whether you DIY or delegate your own PR, you still need to understand what to look for and how to set SMART, achievable goals.

During this PR workshop we will cover:

  • Key differences between advertising, PR and social media

  • Hooks, angles and identifying your own newsworthy stories

  • How to write a “meaty” press release

  • How to successfully “sell- in” your story/article to an editor

  • Tips on attention-grabbing headlines

  • PR tools at your disposal

  • Different press release despatch methods

  • How to handle a media interview

  • Monitoring and measuring media coverage

  • Refining your PR campaigns and strategy

You will take away with you one press release, the outline of a PR strategy, checklists and an overview of where PR can help you build a lasting reputation that spreads the word and opens the door for you/your salespeople.

Please note, due to the limited spaces on this workshop, we can only accept one person per business, ideally the business owner. Also, due to the funding of this programme, places are restricted to businesses based in Swindon and Wiltshire.

These workshops run every quarter.

#wegrowthhub #sales #startup

This workshop is part of the SME Growth Programme funded by the European Regional Development Fund, Swindon Borough Council and Wiltshire Council.

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