Before entering any new foreign market it is essential to carry out detailed international market research and evaluate the target opportunities. Get your research right and it will help prevent costly mistakes and maximise your profit potential.
It’s highly unlikely that you'll have the luxury to be able to target the world over, so to save time and money it's vitally important to do your homework and identify exactly where in the world is the best place to sell your product or service.
Once you have decided which market you will target, detailed country research will enable you to respond to local market conditions, and plan your market entry strategy to ensure maximum success.
How we can help
Our comprehensive 1-2-1 and desk-based market research services deliver insights into countries that provide the best opportunities for your particular business.
Our one-to-one international market research advice includes:
- Using our bespoke market selection methodology to identify and prioritise your export markets.
- Developing research objectives to inform key elements of your market entry strategy.
- Recommending the best sources of information to fulfil your research objectives.
Our desk-based market research service includes information on:
- Market size, growth, trends and opportunities
- Routes to market
- Product certification and modification
- Competitor landscape
- Marketing opportunities
At some stage, you may also decide that you'd like to do some field research by visiting your target market and meeting with potential business partners or customers. To ensure that it's a successful trip you can utilise our network of commercial officers and consultants, based in British embassies, consulates and chambers of commerce around the world, who can make in-market introductions and gauge the level of demand or your product or service.
This support scheme is available free to eligible businesses. Businesses based in the Heart of the South West LEP area and that pass a criteria check can access free support through the Export Trade Development Programme. Businesses based in the Cornwall and Isles of Scilly LEP area and that pass a criteria check can also access free support through the Export Trade Forum. To check your eligibility please complete the enquiry form at the bottom of this page and a member of our team will be in touch to conduct a criteria check.
If your business does not meet the criteria above, we also offer this as a commercial service. You can find out more about our commercial market research services here.
How to get started
Upon enquiry, one of our desk-based international market researchers will be in touch to undertake a telephone briefing session to fully understand your business' research requirements. Our research team is thorough and knowledgable, giving you the best opportunity to find the right overseas markets for your products and services.
Call us on 01275 370 780