International market research

International Marketing Manager at River Island

Before entering any new foreign market it is essential to carry out detailed international market research and evaluate the target opportunities. Get your research right and it will help prevent costly mistakes and maximise your profit potential.

It’s highly unlikely that you'll have the luxury to be able to target selling to the world over, so to save time and money it's vitally important to do your homework and identify exactly where in the world is the best place to sell your product or service.

International market research is all about understanding and responding to consumer traits in foreign markets, which may be very different to those of your UK customers. If you don’t research the culture, regulations and payment methods that are typical to the market that you plan selling to, then you'll most likely be setting yourself up to fail.

How we can help

We can't emphasise enough how important it is to target the right global markets for your business, and your chosen market research method will be crucial to any export success.

Our comprehensive desk-based and face-to-face market research services deliver insights into which countries may provide the best return for your particular product or service.

Our desk-based international market research reports include information on: 

  • market growth trends and opportunities
  • business culture and language characteristics
  • legislation, import regulations and certification
  • primary competitor landscape 

Our face-to-face international market research advice includes: 

  • help to determine research objectives
  • planning of market research and related market visits
  • identification of published market reports
  • evaluation of market research reports
  • assistance with prioritising your export markets
  • briefing of market research agencies 

At some stage, you may also decide that you'd like to do some field research by visiting your target market and meeting with potential business partners or customers. To ensure that it's a successful trip you can utilise our network of commercial officers and consultants, based in British embassies, consulates and chambers of commerce around the world, who can make in-market introductions and gauge the level of demand or your product or service.


Prices start from £750 but due to the bespoke nature of the service, prices vary for our market selection and market research services.  Costs are based on the time required to deliver the work. Some support may be available free of charge to eligible businesses based in the South West of England.

  • How to get started

    Upon enquiry, one of our desk-based international market researchers will be in touch to undertake a telephone briefing session to fully understand your business' research requirements. Our research team is thorough and knowledgable, giving you the best opportunity to find the right overseas markets for your products and services.

    Call us on 01275 370 780

  • Get started now to identify your next international market

    Looking to enter a new market, but don't know where to start? We can help you discover potential new markets for your good and services with our market selection service.

  • The market selection tool has saved us considerable time and money; it has helped us with the assessment of our performance in existing markets, as well as making the selection of a new market a much more systematic process.
    Jo Bird & Co.
  • In the meantime...

    Read our blog on why market research is key to understanding a potential new market for your business.