Choosing the right international trade show or brokerage event can be time consuming and expensive. Making the most of the opportunities while at these events can be even more challenging. However trade shows and brokerage events can be a really useful source of sales and partnership opportunities.
By attending a trade show, you are exposing your business to a much wider market, creating greater brand awareness and making new connections.
Trade shows also provide a good opportunity to carry out product and market testing, enabling you to collect wide ranging industry opinions about your business offering.
How we can help
Our Innovate UK EDGE team can help you identify suitable trade shows to attend – either as a visitor or as an exhibitor. At these trade shows, we run brokerage opportunities enabling you to meet businesses in a structured and facilitated way.
We can also assist you in arranging meetings with target contacts through our brokerage software. By posting a brief profile of you, your business and what you are looking for, and by reviewing the profiles of others, you’re able to set up effective meetings and maximise your time.
Our industry sector leads along with their international counterparts, can also arrange for small groups of businesses to travel together to attend trade shows.
Services are provided free of charge to eligible businesses.
How to get started
To discuss future events in more detail and to see if your business is eligible, contact our team today.