How to get free publicity for your business - Free PR workshops in Swindon and Wiltshire

Some of the fastest-growing companies put public relations at the heart of their marketing strategy. As a new business owner, whether you DIY or delegate your own PR, you still need to understand what to look for and how to set SMART, achievable goals.

During this PR workshop we will cover:

  • Key differences between advertising, PR and social media
  • Hooks, angles and identifying your own newsworthy stories
  • How to write a “meaty” press release
  • How to successfully “sell- in” your story/article to an editor
  • Tips on attention-grabbing headlines
  • PR tools at your disposal
  • Different press release despatch methods
  • How to handle a media interview
  • Monitoring and measuring media coverage
  • Refining your PR campaigns and strategy

You will take away with you one press release, the outline of a PR strategy, checklists and an overview of where PR can help you build a lasting reputation that spreads the word and opens the door for you/your salespeople.

We also run business planning and finance workshops and free workshops on online marketing, marketing and social media.

Upcoming PR workshops, click to book your place:

  • Start your growth journey today!

    Get in touch and we’ll set up a meeting with a business growth adviser who will answer your questions and help you on your journey to business growth.

  • Receive further support

    These PR workshops are run as part of our Swindon & Wiltshire SME growth programme, where you will receive a complimentary 12 hours of support to grow your business, including workshops on social media, business planning and finance and online marketing.