About us - Swindon & Wiltshire Initiative

Since 1986 we have helped generations in Swindon & Wiltshire find work, start businesses, create jobs and put back into the community.

What is the Swindon & Wiltshire Initiative?

Established in 2010, the Swindon & Wiltshire Initiative grew out of Great Western Enterprises (GWE), and our purpose is to help business and communities in Swindon & Wiltshire prosper.

But we’re about more than just economic prosperity

Business success today means more jobs for tomorrow, better transportation, education, hospitals, parks and the opportunity to achieve our goal of developing houses that people can afford.

We stand side by side with our members to make this possible, by encouraging local councils to communicate with each other to create region-wide, joined up solutions. We challenge central government policy over issues that impact on the South West from infrastructure, transport and digital connectivity to energy, housing and skills. We help members overcome their business challenges, so that Swindon & Wiltshire continues to grow economically and in terms of culture, creativity, connectivity and talent.


  • Our story

    Celebrating 30 years of Great Western Enterprise.

Find out more...

  • Contact us

    Contact the team if you have a question or feedback about the Initiative.

  • Did you know?

    We began life in 1986 as GWE. Since then we have helped generations upon generations of people in Swindon & Wiltshire find work, start businesses, create jobs and put back into the community.