Meet the team - Bristol Initiative

The Bristol Initiative is a business leadership team which enables the business community to positively influence the way our area is shaped, managed and developed.


Victoria Matthews Business West
Victoria Matthews
Bristol Membership Director  

Responsible for managing the relationships that Business West holds with our members, stakeholders and the largest businesses across Bristol, Victoria ensures that the voice of business is heard. Victoria sits on multiple boards across the city, including; Bristol One City Economy Board, Redcliffe and Temple BID Board, Young Bristol and the Bristol Women's Commission. Bringing together stakeholders from across the city including public, private and third sectors such as national and local government, Victoria works to make this region the best place to live, learn and work. 



Jenny Ablett Business West
Jenny Ablett
Membership Account Manager - Bristol  

Jenny works with our Initiative Members on a day-to-day basis. Her role is to help Members engage with the group and our activities, to get the most out of their membership. She builds relationships with Members to understand their needs and priorities, enabling Business West to represent and advocate for them effectively. As an enthusiastic Bristol resident for over a decade, she is passionate about making the West of England the best place to start, grow and run a business. 



Matt Griffith Business West
Matt Griffith
Director of Policy  

Matt is a specialist in economic policy and has a long history of economic and business research and lobby work. He has previously worked as an advisor to government, including writing reports for the Prime Minister on improving England’s economic performance, reports on improving city growth and several recent high profile housing reports. He is currently Director of Policy at Business West.