We’ve partnered with Amazon Web Services to deliver an online workshop and five-day programme that will help you bring customer-centric ideas to market faster.
We’ll introduce you to Amazon’s distinctive approach to innovation, including its 'working backwards' process that focuses first on who the customer is, their needs, desires and daily frictions.
This approach, based on a true understanding of the customer, ensures clear direction and communication between the developers and marketers, allowing for a seamless product design and launch.
During the 2-hour online session, businesses will experience these first-hand insights into Amazon’s innovation process, with other topics including:
- Amazon’s innovation culture including mechanisms, architecture and organisation
- Framing a business challenge – how businesses can work with AWS’s Digital Innovation team to identify a specific customer problem or opportunity that they wish to address
- Navigating resources and services provided by AWS partners to help businesses drive digital transformation
You’ll learn the principles that have driven one of the world’s most successful business models and access guidance on how those principles can be applied to your own organisation.
Sign up here.
Learn how to innovate the Amazon way
How could you leverage Amazon’s innovation process in your organisation?