Amplify Your Success With Google Analytics

Author
Prabhat Shah
Trainer | Online Seller UK
4th August 2018
Member roleChamber member

Data is paramount when it comes to improving business success. You need to know what is currently working well as well as identify areas of weaknesses. If you’ve researched into how best to track customer behaviour on your website, the chances are you’ve probably heard of Google Analytics.

This widely used tool by Google is free to use and provides essential information on how people came to your website and how they interacted with it when they got there.

Here are some of (and definitely not limited to) the amazing things you can look at by using Analytics:

Web traffic: What site your customers came from to get to your site, including if they clicked on a paid ad, searched organically or came directly with the URL to hand.

Behaviour: Is the customer journey on your site as easy as it should be? Are people reading your blogs? Do they leave your site as soon as they arrive? These questions can all be answered by looking at Analytics.

Tracking sales/leads: If you’re working hard to drive customers to your website, it can be hard to measure success without knowing if it leads to a sale or a lead. Thanks to the great tracking and level of data in Analytics you can see this information. It also helps to see if any campaigns marketing efforts are actually paying off.

I have an e-commerce business, will Analytics be useful?

You probably already have a back-end system that tells you how many transactions have come through and how much revenue you’ve made. However, Analytics can give you a greater level of insight.

For example, if you are thinking of increasing your prices, you can measure how your customers react to it and if you see more revenue coming in by looking at your e-commerce data.

You can also see the journey a customer took to reach the sale too. For example, if a customer clicks on your site from a paid advert, you can see they came from that ad, the pages they looked at after clicking the ad and how much they spent. You can also work out the exact ROAS (return on ad spend) to determine if it was a profitable marketing venture.
I have a lead gen or B2B business, should I use Analytics?

Again, yes. Even though you may not be able to directly see the full value of the customer, you can still monitor where your leads are coming from and how well the site is helping to encourage them to get in contact (e.g. form fills, call back requests and click-to-call buttons)

The bottom line is, Analytics harbours essential data that is very important to look at when making major business decisions. Understanding what is working well for your business and what isn’t is key to improving the areas that are not working so well and amplifying the areas that are making you money.

If you’d like to understand more about Analytics, how it works and how to set up all the right tracking for your business, get yourself booked onto one of our Google Analytics courses to begin growing your success.

Register here

https://onlineselleruk.com/events/google-analytics-training-bristol/

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