Digital Content and Marketing Trends In 2019

Author
Nick Gear
Managing Director | South West Film
9th July 2019
Member roleChamber member

We are living and doing business in the digital era. As you are aware, people spend a lot of time online which is why businesses and brands like you should make use of the digital instruments to target such groups. Every entrepreneur or marketer knows that marketing is the soul of any business but one must understand how marketing should be done in order to derive the results. Gone are the days when marketing was limited to a few banners and radio ads. Today, there are a lot of online tools available which can be used to do wonders for your business. However, if you want your marketing to be very professional and exceptional, it would be a wise idea to hire a reputed video production company for the purpose.

This article explores the latest digital marketing trends. Align with them to experience the magic!

Facebook

It is the largest and most popular social media platform today; every other person you come across will have an account on Facebook. Right from 12 -year kids to 70- year old elderly citizens, you can see people of varied demographics that use Facebook to connect to their pals or engage with something that interests them.

Creating Facebook videos can be a great option for marketers to target specific groups. Such videos are becoming popular by the day and have proved very effective in generating a pipeline of leads for conversion. This massive platform, according to us is here to stay at least for the near future. In fact, 2019 is going to be a great year for Facebook and marketers on Facebook.

Instagram

Instagram is rapidly growing. It has over 1 billion users today and a large percentage of them is the younger demographic, aged under 30. For marketers looking to target teens and the young population, this social media platform has come as a blessing. Posting and sharing of messages and videos is also simple and made attractive on this popular media.

Instagram is expected to perform even better in 2019; marketers please take note! You can look for an expert video marketing agency to create and market compelling videos for Instagram.

Video marketing

Videos are the talk of the day. People prefer to watch videos rather than read a long piece of text. Brands need to realize this and align their marketing strategies with the trend. Attractive videos can be created to convey your message effectively. Videos may be for any social media platform or your website; just make sure they are developed to bring you massive gains. A proficient video production company can absolutely create wonderful corporate videos that represent your brand/product.

Video marketing in 2019 is estimated to grow incredibly. Videos make a better impression on the human brain and people who watch videos tend to remember them for a long time. In simple terms, videos come with the ability to capture the viewer’s attention within seconds, provided they are created by specialists.

Content marketing

Good content will always have a place. Unique content is loved by Google provided there are key terms used appropriately. It is necessary to use distinct and new content regularly in order to target your market precisely. There are several content marketing companies out there that can help you generate leads. Content marketing has been going great and will continue to be one of the influential digital marketing tools in 2019.

Mobile marketing

The use of smartphones is growing by the day. They are literally everywhere and have the ability to bring the world into their small screens, giving utmost comfort and the ultimate experience to the users. Websites are being made responsive which enable the prospects/customers to have a look at your business/products anytime. As smart marketers, you should utilize this opportunity to benefit maximum. You need to create striking content, especially video content that is compatible on mobiles to drive more sales. A professional video production company can create engaging videos for your brand.

Artificial Intelligence

AI is quickly taking over. The trend is catching up with businesses since the concept makes it simple for marketers to analyse consumer behaviour and buying patterns. AI also enables brands to personalize their approach and deal with customers efficiently. It speeds up progress and helps build credible relationships with the customers. AI is seeing an up and will get better in the days to come.

Chatbots is a fine example of AI implementation. The instant messaging service attends to customer or prospect queries in real time, any hour of the day. Businesses increasingly are adopting chatbots to provide better customer service and by the end of 2019, this is estimated to be implemented by over 80 percent of businesses.

YouTube

This is yet another platform available for digital marketing. Videos are the popular form of content on this widely used platform where you need to post informative yet captivating video content. The first few seconds of the viewer matter most; so, ensure to make your video catchy. It should be able to attract the visitor and retain his attention until the end. Hiring a video marketing agency is a reliable option to create and promote gripping video content.

YouTube is getting more popular and consistently seeing an upward trend in 2019.

“Digital’ is the buzzing word. As a brand or business looking to lead the race, it is utmost significant that you sync with the new technologies and trends. While ‘video’ is largely becoming real marketing, it is necessary for you to realize that only true professionals can do justice to your video marketing.

South West Film: The leading video production company

We, South West Film are an expert corporate video production company who can create outstanding videos to promote your brand online. We offer a range of video production and marketing services that can truly make the difference to your business. We stay updated with the latest trends to integrate them with our services so that we offer nothing short of the best for our clients. Our video marketing agency is also into making TV commercials.

We are creative, work to exceed customer expectations and follow ethical business practices. If you are looking for cost-effective corporate video solutions for your business, get in touch with South West Film instantly!

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