Exclusive Interview with AmafestUK Speaker - Matt Anderson

Author
Prabhat Shah
Trainer | Online Seller UK
28th March 2019

AmafestUK is a dedicated full-day Amazon Seller's Conference being held on the 23rd May at UK Fast, Manchester.

The event is perfect for anybody who is already trading on Amazon or thinking of selling on Amazon.

If you are looking to grow your business through the powerful Amazon channel in the UK and globally make sure you don’t miss out. There are 10 experts talks on the day from sourcing, optimisation, advertising to private labels. Check out one of the speaker's interviews below.

Speaker: Matt Anderson – Challenges and Opportunities for Amazon Vendors Q:What can people expect to take away from your talk at Amafest 2019? Insight into the opportunities (and issues) with Amazon's Vendor Model.

Q:Can you tell us a little bit about your background? What experience do you have working with Amazon?

8 years working with Brabantia, Rough Guides, Sphero, Soak.com, Astral, Blistex and Sigg.

Q:What's your top tip for someone who's thinking about selling on Amazon?

Do your research into your niche first and think about building your brand and getting a Trademark to provide a clear USP.

Q:Do you think Amazon is a threat to traditional brick and mortar retail?

Yes and no, Amazon is investing in Amazon Go stores. Traditional retail needs to think more 'omnichannel' and providing multi-channel fulfilment e.g. Click and Collect to compete. Q:What are the main benefits of selling products on Amazon as opposed to other platforms such as eBay? The Fulfilment model on Amazon (for now) is superior and the advertising (including DSP) is extremely powerful.

Q: What's your top tip for someone who is just starting to sell on Amazon and someone who is trading for a few years?

If you have been selling for a while, protect your position with solid customer service (Seller rating), encourage reviews and invest in content to increase conversion. Protect your branded search with sponsored brands.

Register free to attend AmafestUK -- https://amafestuk.com/

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