What’s the point in being found if you don’t provide great viewing content when your audience watches?
Here are some tips for video SEO and YouTube.
- To get your videos to rank for your search terms, you need to provide great content.
- Group together your videos and create a resource centre where your viewers can easily search your content. Set up your channel with categories and tags so it’s easy to find. Avoid a stream of video players on a single page. A wall of embedded YouTube videos on a site, makes it difficult to find what you want. Make sure you have a separate landing page for each video so search engines can index each video individually.
- Every time someone watches your video, there is an opportunity for a call to action. In-video links, quizzes, surveys, and forms enable you to drive action. If you create a how-to video for your app, use in-video interactivity to link your viewer directly to the point in your app.
- Populate tags in the HTML code of your video landing pages, specifically Facebook’s OpenGraph tags, Schema.org’s microdata tags.
- Transcriptions can have a major impact on your rankings. Add video transcriptions directly to the HTML of each of the pages where your videos are hosted. Transcriptions give your viewers the option to “read” a video if they can’t listen at the time, while providing the keyword richness a search engine needs.
- To get more SEO value from your videos then host them on your own domain. YouTube and Vimeo are fine, but you must host your videos on your own site.
- You need to have a properly configured video sitemap. Every entry in your video sitemap must include a link to a landing page for a video.
- YouTube is a good place to get your videos discovered by people. Create shorter video previews for your content and use YouTube’s annotations to place CTA that drive viewers back to your site.
- Always let others use your content. By allowing others to embed your videos on their site, you’re increasing the potential for more inbound links.
- Finally, always consider the end game. Don’t forget to use a tracking system.