A to Z Guide to Amazon Advertising

Prabhat Shah
Trainer | Online Seller UK
27th June 2019

Amazon has disrupted the retail industry, selling almost everything you could possibly need, from day to day items to gifts for loved ones. We can buy nappies, subscribe to dog food deliveries or order a recliner for the summer - there probably isn’t much you can’t find! 


One report found that 54% of consumers start their product search directly on Amazon. If you’re an e-commerce business, and you’re not yet selling on Amazon, it is clear to see just from this number alone you are missing out on a chunk of sales. Similarly, emarketer suggests that around 50% of all online retail spend in the U.S e-commerce market is on Amazon.


So, without a doubt, any e-commerce business should be looking to list on Amazon. With its loyal customer base and regular traffic, and now their powerful advertising platform, Amazon is becoming more and more attractive. Amazon’s advertising platform alone is enough to attract brands, with the ability to generate sales with as low as 5% average cost of sales. 


If you’re looking to branch out, start selling on Amazon or you want to find out more about Amazon Advertising, check out this short guide.


With this guide you will:


  • Understand how Amazon Advertising works,

  • How to create your own Amazon Advertising strategy,

  • How to get started with Amazon Advertising and 

  • How to take your campaigns to the next level.


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