Member blog & news

Keep up to date with the latest business advice from our community of business leaders. And raise your business profile by sharing your news and advice! Posting your content can help improve your performance on Google. If you're a member and would like to contribute, take a look at our blogging guidelines. Alternatively call our friendly membership team on 0800 980 2789 who would be happy to help.

Fixing Google Ads Bid Strategy Misconfiguration Errors

A lot of businesses just like yours are using Google Ads to get more clients, but with the constant updates and changes Google make to their targeting algorithms, bid strategy misconfiguration errors...
Tanel Vetik
Tanel Vetik
Onte Digital Ltd
Posted on: 6th August 2024
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Popular A/B test mistakes in advertising

When I first started out in paid ads marketing, I’d test dozens of ad sets and ad variations at the same time with limited to no budget per advert. This seemed like a good plan at first, but I later...
Tanel Vetik
Tanel Vetik
Onte Digital Ltd
Posted on: 25th July 2024
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How to increase ecommerce ROAS by at least 30%

Do you have a feeling your ecommerce marketing campaigns have plateaued? They most likely have. Most do, actually – rather sooner than later. The most common symptoms are dropping ROI (Return On...
Tanel Vetik
Tanel Vetik
Onte Digital Ltd
Posted on: 29th June 2024
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SEO Research Insights

Consumers in the UK are increasingly researching purchases online as phone calls and visits to business premises are rapidly becoming a thing of the past. A recent survey showed that 63% of consumers...
Michelle Symonds
Michelle Symonds
Ditto Digital
Posted on: 9th April 2024
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