Creativity, Marketing and Our Climate Crisis

20th May 2021

Creativity, Marketing and Our Climate Crisis

20th May 2021
Other
Hybrid Event
Future Leap and Online (Hybrid)
1-3 Gloucester Road
Bristol
BS7 8AA
United Kingdom
Starts at 7:45am
Ends at 9:45am
Member price £10
Non-member price £10

More information and tickets can be found here:https://www.eventbrite.co.uk/organizations/events

Join us for a sociable morning of talks, activities & networking that will leave you with the key skills & confidence to use creative marketing as a tool in combating the climate crisis.

This hybrid breakfast event will mobilise brands and creatives to work together in using creativity and value-driven communications using business as the driver in positive behaviour change.

This hybrid event is kindly sponsored by Network membersEnviral,a key brand marketing agency creating environmental and social campaigns for ethical companies.

We welcome speakers Enviral, Shambala Festival, Future Leap and Kendra Futcher.

More information to be announced.

Government guideline and pandemic dependent, this event will take place physically and virtually. Both options offer the full event experience, including networking, Q&A and our famous 60 second pitches. Virtual attendees will need to B-Y-O-Breakfast!

If you purchase a ticket but the event is moved due to covid guidelines, you can attend the new date or request a full refund.

Agenda

07:45 – 08:05 - Registration, Breakfast and Networking

[Online Attendees: 07:45 - 07:50 Registration, 07:50 - 08:05 Group Networking]

08:05 - 08:15 - Introduction

08:15 - 08:35 –Joss Ford, Founder, Enviral- The importance of the marketing and the creative industries in solving the climate crisis

08:35 – 08:50 –Chris Johnson, Founder of Powerful Thinking/Shambala/Vision 2025- Purpose, Impact and Voice - Ramblings of a festival organiser

08:50 - 09:05 -Kendra Futcher, Creative Copywrighter and Thinker- the language of climate change

09:05 - 09:25 - Panel Discussion

09:25 - 09:30 - 60 Second Pitches

09:30 - 09:35 - Close

09:35 - 09:45 - Finish and Mingle

[Online Attendees: 09:35 - 09:45 Group Networking - Lessons Learned]

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Meet The Speakers!

Meet The Speakers!

Joss Ford is the Founder of Enviral, a purpose-driven brand marketing agency that works with brands to create and communicate their environmental and social purpose. A graduate of The School of Earth and Environment at Leeds University and CISL (Cambridge Institute for Sustainability Leadership), Joss helps companies operate more sustainably and communicate their environmental messages through impactful campaigns.

Tess O’Shea, Founder of Seatox and Freelance Content Creator at Future Leap

Tess is a freelance content creator and marketer for Future Leap. She has a passion for storytelling through filmmaking, regularly making social media and website content as the in-house Future Leap video creator. She has also founded her own sustainable brand, Seatox. Seatox is a non-toxic, wild skincare business, using seaweed as the key ingredient. Tess was inspired by her childhood living on the west Atlantic coast of Ireland. This is a place where seaweed has been foraged for centuries and serves a plethora of wellbeing purposes from food source to skincare. Seatox products are handmade with love in Bristol and use 100% organic ingredients.

Kendra Futcher, Freelance Brand WriterWhat we say and how we say it matters.Kendra works with a mix of brands, organisations, individuals and businesses helping them find the right words to capture who they are, what they do and why they do it. Kendra’s strategic focus and interest in the 'why, what and how' has helped her to build up valuable experience writing and running workshops around naming, tone of voice and brand positioning across an eclectic mix of clients and sectors.The language of climate change is of specialist interest to her, having worked on the brand creation for The Climate Group back in 2004. Since then, Kendra has continued to explore how we communicate about this vital issue through her work with the UN climate team and most recently, UK start-up, The Good Stream.

With many people being 'at capacity' in terms of hearing about global warming and climate change, what we say and how we say it has never been more important.