Marketing Law Fundamentals

29th April 2019

Marketing Law Fundamentals

29th April 2019
Aztec West Hotel
Aztec West
BS32 4TS
United Kingdom
Starts at 9:30am
Ends at 4:30pm
Member price £150
Non-member price £395

Essential guide to the laws and codes governing your sales & marketing activities. It will develop skills and knowledge to create and deliver powerful, compliant marketing campaigns. Who is it for? For marketing professionals, business owners and sales managers to ensure their marketing, lead generation and conversion tactics are compliant and effective! Learning Outcomes: We apply the legislation to all facets of marketing, building your knowledge and confidence when dealing with...

  • the regulatory authorities and their enforcement powers
  • ASA CAP code
  • Trademarks, intellectual property, copyright
  • Online affiliate, influencer and social marketing and handling user generated content lotteries, prize draws and competitions
  • Fair, lawful and transparent data processing – using personal data for data driven marketing
  • Contract law
  • Consumer rights and unfair commercial practises

One Day Course - 6 hours CPD

Lunch and parking included

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