Thinking Differently: Using Branding to Inspire Change

14th July 2022

Thinking Differently: Using Branding to Inspire Change

14th July 2022
Bristol
Future Leap Clifton
Future Leap Clifton
The Old Chapel, 16 Oakfield
Bristol
BS8 2AP
United Kingdom
Starts at 8:00am
Ends at 10:00am
Member price £0
Non-member price £15

How can behavioural science support brand development and positive change?

How can businesses and brands be inspired to be more human?

What can we learn about the psychology behind communication tools?

How can data help businesses make an impact?

If you would like to use your branding to inspire change whilst benefitting your business, join us on 14th July for this business breakfast kindly sponsored by Six Agency.

We will also be joined by speakers:

  • Nicky Lloyd, Six Agency
  • Helen Tanner, Founder of Data Cubed
  • Jon Mowatt, Managing Director of Hurricane Media

More information to be announced.

We have reduced our capacity so you can be mindful of each other's space. We ask all physical attendees to not attend if showing any covid symptoms.

What Will The Talks Be About?

Behaviour Change by Design- Nicky Lloyd, Six Agency

The surprising thing about changing behaviour is it that it is a lot more complex than we think. As David Ogilvy once said, “People don’t think what they feel, don’t say what they think and don’t do what they say”.

In today’s talk Six are going to look at the principles of Behavourial Science and show you how they can be applied to brand development to elicit positive change. They will give you some tools and tips to use yourself and share examples that demonstrate how they have helped businesses drive change for the better.

Jon Mowatt, Managing Director of Hurricane Media

"Why video works: The psychology behind the world's most powerful communication tool"

Engaging content, and especially video, is increasingly important for brands. It has become a vital component in how companies communicate and engage audiences. Video can be a complex, and sometimes expensive, undertaking and it's vital that marketing teams understand how to use it effectively. In this highly engaging and informative talk, leading video marketing expert Jon Mowat helps you to understand how video works, so you can use it more effectively. He will explore the key reasons why video is so effective at driving behaviour change and explain how you can harness the power of video to grow your brand .

Helen Tanner, Founder of Data Cubed

"Branding differently: using data to improve, innovate & make an impact"

  • Campaign performance and response rates
  • Business conversion rates
  • Customer engagement and feedback
  • Brand sentiment and awareness
  • Competitor tracking and trends analysis

Agenda

8:00 - 8:30 – Breakfast and Networking

8:30 - 8:20 – Introduction by Future Leap

8:20 - 8:40 – Nicky Lloyd, Six Agency

8:40 - 8:55 – Jon Mowatt, Managing Director, Hurricane Media

8:55 - 9:10 – Helen Tanner, Founder, Data Cubed

9:10 - 9:35 – Q&A

9:35 - 9:40 – 60 Second pitches

9:40 - 9:45 – Close

9:45 – 10:00 - Tour

10:00-10:30 – Optional Further Networking and Coffee

Meet The Speakers

Nicky Lloyd, Six Agency

Nicky is a fellow of the Chartered Institute of Marketing and award-winning strategist with over 25 years of experience across both B2B and B2C branding and communications. Nicky will bring her passion for understanding human behaviour and the championing neurodiversity to our discussion today.

ABOUT SIX

At Six we inspire businesses and brands to be more human.

Our super-power is our ability to unlock the way people think, feel and act.

Helping you connect with them on a more human level.

Today’s customers are increasingly savvy. They can see which brands have an authentic message – and those which are style over substance.

Our uniqueness comes from the fact we consider external brand and internal culture as two sides of the same story.

This means we put as much emphasis on developing a strong purpose and values as we do on crafting the perfect brand image and messaging.

Jon Mowatt, Managing Director, Hurricane Media

Jon is an award-winning content creator and video strategy expert. Initially working as a Director at the BBC, he now turns his expertise to helping businesses achieve their objectives through engaging and powerful video campaigns as managing director of Hurricane Media - one of the UK’s leading video marketing agencies. Hurricane creates TV commercials, video content and social media campaigns for brands across all verticals, with specialisms in pharma, FMCG, not for profit, technology and leisure.

With decades of experience in the industry, Jon has authored two books sharing his knowledge on how to harness the power of video and create effective video campaigns that drive brand growth, increase sales and deliver ROI on marketing budgets.

Helen Tanner, Founder, Data Cubed

Data Cubed is an award-winning global data consultancy. Every business has disconnected data - from finance to CRM to marketing to sales to operations. They transform your disconnected data into a single source of truth, create automated dashboards for each team, and develop advanced analytics to reveal hidden knowledge...so you can make smarter business decisions, save more money and potentially create new data-driven revenue streams. Data Cubed work with mid-large high-growth SMEs who want to scale their business efficiently and innovatively. Data is the fuel.

Kindly Sponsored by: Six Agency