It’s a Shovel is a full service reputation management consultancy specialising in helping mid-sized companies to identify their Purpose and integrated true sustainability into their businesses. Our unique #ReputationWithPurpose model is designed to facilitate the emergence of a more conscious form of capitalism, rooted in the United Nations Sustainable Development Goals. Started in 2017 by Jessica Whitcutt Fagan, the business has rapidly grown and today boasts a tribe of 20 specialists across a range of disciplines who deliver world class marketing and communications services. Based in Bath, UK we service clients across the globe – from large multi-nationals to start up entrepreneurs in numerous different sectors. Our mantra – The Science of Communication and the Art of Connection – sums up our recipe for success. Communications is a human – human interaction and therefore effective communications requires a deep understanding of people. Luckily, we live in a time of massive scientific advances in this arena and our team combines expertise in neuroscience, organisational psychology, sustainability, marketing, data, and purpose. We take these learnings and combine them with the nuances and subtilties of persuasion, influence, and connection to craft and deliver the most efficient and effective communications strategies for our clients. Our uniquely talented and highly experienced team works across disciplines to help companies build and leverage their reputational capital for the benefit of all stakeholders… because without a strong reputation, a business can not meet its objectives.