'Smarter' is a new online matchmaking platform being built to connect academics with businesses, governments and charities across the UK and far beyond. For many businesses, the search for genuinely innovative ideas never stops. For others, there is always the potential to refine current products, services and processes. Either way, universities are still a relatively untapped source of ideas and expertise. On the 'Smarter'platform, businesses will be able to post requests for connections with academics, specifying the type of expertise required, the intended end result, and the duration of any partnership sought. Unlike other digital efforts to bridge the divide between the sectors, ‘Smarter’ requests will be seen and responded to by expert ‘knowledge brokers’ within universities, increasing the prospects for useful – and only useful – introductions being made. 'Smarter' is being piloted from Summer 2020. For further details, contact firstname.lastname@example.org.