What is inbound marketing?

If your business does not fully embrace inbound marketing then the chances are that you're missing a large percentage of your potential customers.

Referred to as ‘pull’ or ‘inbound’ marketing this more customer centric approach has evolved in recent years as technology has empowered the consumer. Inbound marketing is the process of attracting prospects to your business through the use of engaging and informative information. This can be in the form of content from simple graphics to full-blown white papers across a number of marketing channels.

This guide:

  • Reviews the best approach for outbound and inbound marketing
  • Looks at how inbound marketing is used today
  • And looks at inbound marketing for the future

Written for Business West by David Sloly, award-winning content creator, author and speaker - who in 2015 delivered a compelling presentation at TEDxBristol: 'Change Your Story, Change Your World'.

Register with Business West to continue reading

Complete the information below to access this resource.

Your data is in safe hands - view our Privacy Policy

  • Strategic support to help your business grow

    If you are an ambitious company looking to grow, Innovate UK Business Growth can help you reach your goals.