Stories hold the power to create emotions and in turn influence our attitudes, beliefs and the decisions people make, so why aren't we using more stories in business?
The main barrier to using stories in business is that simply most people do not know how to or have a process for creating stories. This guide walks you through a simple and effective way for you to find and tell stories which will provoke a connection with your customers.
The guide covers the key considerations when positioning a story for business;
- Ideas for situations to use your story
- What story should you tell first?
- A simple 5-step process for creating stories
- Set your story free
Written for Business West by David Sloly, award-winning content creator, author and speaker - who in 2015 delivered a compelling presentation at TEDxBristol: 'Change Your Story, Change Your World'.