Website optimisation for international users

People working on laptop

Leveraging your website to scale-up your business is fast becoming an essential, not just desirable tool for increasing sales both at home and abroad. 

Your website is your shop window to the world and if you’re looking to win new business overseas then it’s vitally important that you optimise your website for an international audience. 

If a user has difficulty browsing and navigating your website then you risk losing out on potential sales and orders. You only have a couple of seconds to attract the audience’s attention and subtle changes to your website content and layout can make a big difference to your conversion rates.

How we can help

We have designed a bespoke website optimisation workshop to help you increase international sales, as well as develop your overall digital skills and knowledge.

Led by an expert in international website optimisation and localisation, you will learn how to create a road map with clear next steps and actions to make your website more appealing and functional for international customers and prospects.

Attend one of our interactive workshops to learn how to:

  • Plan a web strategy that effectively targets users outside of the UK and increases international enquiries.
  • Build and optimise a world-class website that will generate higher volumes of traffic from international customers.
  • Boost your international profile and overall business performance online.
  • Understand what Google and other global search engines consider best practice.
  • Produce content that is tailored for target audiences in different markets.
  • Beat the competition and rank higher in international search engine results pages.

You will also have the opportunity to learn from, and network with, other businesses that are going through the process of optimising their website for international users.

New workshop dates are coming soon!

In the meantime, receive 1-2-1 digital marketing support

Following the workshop, one of our friendly digital marketing specialists will undertake a free comprehensive review of your current and future digital marketing needs. They will then spend valuable 1-2-1 time with you and your business to create a solid digital marketing plan that will get results in your target market. Subtle variations in your online images, style and content will make a big difference to the success of your international marketing and sales, and more importantly, increase your return on investment.

  • Boost your international sales

    Learn the latest tools and platforms in international digital marketing and ecommerce by getting in touch with a digital marketing expert.

    Call our team on 01275 774 456

  • Nigel Barker

    Meet your expert

    Nigel Barker joined Business West as a Digital Marketing Adviser in December 2016 from one of the South West's leading communications agencies. He currently sits on the CIPR South West committee and has worked on several award winning integrated and digital campaigns.