Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
Your accounts aren't just a source of numbers telling you how much tax you owe the Inland Revenue. Hayley's guide for SMEs talks us through how we can approach our accounts information differently to...
In part one and part two of this series, we looked at why and how 'The Expert' model is so important for the success of service firms. To get the increased sales and profits you now need an Action...
With over 1bn enabled accounts and 360m active users, Google+ is growing at 33% per annum and now the second largest social network after Facebook. Greg Cooper talks us through why businesses can't...
Most people recognise that storytelling has a place in business, but many don't know where it fits in. Here are five areas where storytelling can enhance your business communications.
Peter Williams, founder of the successful British clothing brand Jack Wills, reflects on the hard work, determination and experience he's gained, and offers his five tips to entrepreneurs starting...
Not just for food and fashion, businesses across all sectors, from manufacturing to engineering, have taken advantage of Pinterest and are successfully integrating it into their overall social media...
Strategic marketing is an investment in effective selling. It's not producing a brochure, having a website and expecting customers to break your door down. It's all in the understanding...
How can a business move from being a product or service business to delivering an experience? Guest author Grant Leboff, one of the UK's leading sales and marketing experts, explores why businesses...
