Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.
In a world of connected technology, automated systems and "Big Data" companies risk losing the invaluable personal connection with their customers. We talk to marketing professor and award winning...
With over 350 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe, River Island's marketing team sure have their work cut out for them. We find out what it...
With a thriving business scene, the South West is the place to set up stall. We showcase 9 exciting new businesses in the region started by talented young entrepreneurs, who share their top tips for...
Muslims account for about 40% or about 240 million of Southeast Asia's population, thus making Islam the most widely practiced religion in this region. Majorities are found in Brunei, Indonesia and...
Raising finance requires careful planning, as a thorough fine-tuned financial plan will significantly boost your chance of obtaining investment and launching a successful business. We take a look at...
The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
'Archetype,' has become something of a buzzword in the marketing community, but what, precisely, is it? Guest author John Lanyon discusses the concept of archetypes and outlines why they are crucial...
Recruitment is the ever-evolving discipline. It's not enough to pop an ad in the local paper or Tweet a lacklustre notice. And SMEs, like most modern day employers, are up against it. Whether you're...
As we see a rise in female MPs in Britain following the General Election, plus a noticeable boost in the economic empowerment of women, Business West has connected with seven of the most influential...
