On Friday 27th – Sunday 29th May, 21 British food and drink producers showcased their products at Lulu supermarket in Qatar as part of British Food Week.
The festival, which forms part of its year-round tradition of country-based festivals, was hosted by Lulu Group in collaboration with The British Embassy and The Great British Food Programme.
The Great British Food Programme was set up by Business West in collaboration with DIT (Department for International Trade) to connect UK food and drink producers with international buyers who are hungry for high quality British produce.
The festival, which aims to demonstrate the new ranges of British products which are continually increasing at Lulu outlets, was officially opened by British Ambassador to Qatar Jon Wilks CMG and Director of Lulu Group International, Dr. Mohamed Althaf.
Paul Rostand, founder of The Artful Baker, a company which produces biscotti based in Dorset, said:
“This event was really important for us to showcase our brand as we recently re launched new flavours with Lulu”
“Working with DIT has been core to our strategy to start exporting to Qatar and the Middle East as we could not have achieved the results we have had without their help.”
Paul Shand, Head of Trade for DIT in the South West said:
“UK food and drink companies are recognised for their quality across the world. The Great British Food Programme and events such as these are an invaluable way for businesses to showcase their products to overseas customers.
"DIT continues to help UK businesses of all sizes to either grow their existing international sales or take their first export steps. There is a range of support available which firms can take advantage of throughout their export journey.”
Food and drink exports from the South West were up 1.9% from 2020-2021, showing the importance of the food and drink sector in terms of delivering growth and jobs and aiding the government’s levelling up agenda.
UK food and drink producers looking to break into international markets, can sign up for the Great British Food Programme here.
For further information on DIT’s exporting support and international opportunities, visit www.great.gov.uk or contact your local trade office via https://www.great.gov.uk/contact/office-finder/.
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