Highfield Preserves completes first international order

Highfield Preserves has exported its products for the first time after securing a new contract in Ukraine.

Highfield Preserves, an award-winning food manufacturer specialising in jams, chutneys and marmalades, has exported its products for the first time after securing a new contract in Ukraine in February.

The Devon-based company was founded in 1984 and originally operated as a vineyard. The business began to focus on selling home-made jams to its customers and now produces more than 6,000 products a day. 

Highfield Preserves has experienced year-on-year growth for the past 30 years and in 2017 doubled its headcount to 15 members of staff. 

The company is now looking to tap into new international markets to grow. The contract in Ukraine was secured through the Exporting is GREAT website great.gov.uk, supported by advice from the Department for International Trade (DIT). 

DIT’s Exporting is GREAT campaign aims to help more businesses explore new markets overseas. The campaign is currently showcasing 30+ UK businesses – encompassing every sector and region – to inspire and support firms up and down the country to export.

Daniel Whitby, manager at Highfield Preserves, said:

“While our business has seen consistent growth, new brands of home-made jams are launched frequently in the UK to competition remains fierce so we decided to look to international markets for the first time for our growth plans. 

“Exporting has been an exciting and eye-opening process for us. Faced with new challenges such as increased paperwork and admin, our trade advisors at DIT helped us navigate the whole process.

“After the success of our first order, we’re now looking to target Ireland, the Netherlands and Sweden as we’ve identified a growing demand for preserves there. If we can do it, so can many other local firms.”

Paul Shand, Head of the South West, Department for International Trade (DIT), said:

“While Ukraine is going through a time of political change, the country offers many benefits for UK businesses looking to grow overseas.  

“Ukraine has a large consumer market that has quickly grown an appetite for British-made goods. Despite this, exporting to Ukraine isn’t without it’s difficulties given the current political context and strict trade and regulatory environment.  

“But businesses should not be put off by this and they don’t have to navigate this process alone. We’re proactively encouraging firms to export their products and take advantage of the support available to them. We have International Trade Advisors in the South West that can help businesses navigate the entire exporting process.”

  • How to get started

    To gain access to an experienced International Trade Adviser, who will act as your export guide and give you the confidence to explore or expand in overseas markets, simply contact our International Trade Centre today.

    Call us on 01275 370 944

  • Join the Great British Food Programme today!

    If you're a food and drink company based in the South West of England and are looking to grow your business sign up to our dedicated programme today. List your company on the online directory and start meeting international buyers at  'Meet the Buyer' events taking place throughout the year.