5 reasons strong leadership is important in a business

Fay Daniels
Marketing Manager - Contracts | Business West
5th July 2019

The leadership of a business is felt throughout an organisation and can be the difference between a company’s success or failings.

We’ve put together 5 reasons why strong leadership is important to a business and the benefits of having it in place.

1. Implements vision and values

Most businesses have a vision of where they would like to be in the future and how they would like to be perceived by clients, stakeholders and the wider community. Sometimes both of these can get lost in the day to day activities of keeping a business running, but a strong leader will ensure staff are reminded of an organisation’s vision and values and remind them to implement it into their daily actions. 

2. Boosts morale

Businesses are nothing without their staff. Constantly recruiting is time consuming and expensive, so boosting morale to help retain staff is important to a business’s success. A happy, contented workforce who feel appreciated and involved in a company’s journey will be more likely to stay loyal to a business, whilst achieving productivity targets – something which a strong leader will ensure happens. A winning combination for any organisation.

3. Ensures effective communication

When big business decisions are made, such as a new strategy or a change in direction, it is important to ensure that everyone in the company is informed, to reduce the risk of miscommunication. A strong leader will ensure effective communication reaches everyone via emails or staff meetings, and hearing it from a point of authority will diffuse any doubt as to whether the news is true or not. 

4. Motivates employees

Strong business leaders will motivate employees, whether this is in monetary form via salaries and bonuses, or the implementation of schemes and reward systems that can benefit all staff. They should also recognise hard work and achievement where necessary, so staff feel appreciated for what they do and motivated to continue the good work.

5. Provides appropriate resources

Having the right tools to do a job effectively is important for every member of staff and a strong leader will make sure these are available for the whole organisation. Doing this will show that they care about colleagues being able to produce quality work and they will make the effort to ensure they always can. 

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