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As content marketers we have all had it drummed into us by now just how much content is being created online every minute of every day. But what are the consequences of all this content? It may be a...
In a world of connected technology, automated systems and "Big Data" companies risk losing the invaluable personal connection with their customers. We talk to marketing professor and award winning...
The rapid momentum of Facebook video is both exciting and challenging for digital marketers because, although it offers a whole new opportunity for high levels of brand reach and engagement, it's...
From toothbrushes that record brushing habits to cars that automatically update their own software, the growing ability of devices to sense and interact with their environments through the Internet...
Dr Mark Mason, Mubaloo founder and Business West Board member, shares his experience of using Apple Watch for a week and explores whether it is a useful tool for enterprise. Plus, read our 'Apple...
The age old cliché 'the best thing since sliced bread' has been thrown around widely. But in a hundred years that phrase will surely be replaced by 'the best thing since broadband'. Tell us what the...
By now, people have learned not to wear pyjamas during video conferences. The rules of etiquette apply in virtual meetings just as they do in face-to-face meetings so here are some tips to keep in...
Email marketing is still the most effective digital channel for marketers and offers great opportunities for businesses that do it well. So what's the secret?
Facebook was launched in 2003, LinkedIn in 2004, Twitter in 2006. All three have now gone public creating big pay offs for the founders and investors. In this article Greg Cooper demonstrates,...