Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

How to start your own content marketing agency

Let’s set the scene. You’ve been working in digital marketing for a little while now. You know your Moz from your MailChimp and fully appreciate just how important web content can be. Whether it be...
Harvey Holloway
Harvey Holloway
Posted on: 04.01.21
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Reinventing physical retail environments amidst the ‘new norm’

The retail world more so than most other industries will be forever changed by the effects of the ongoing pandemic, as stores have been forced to close and shoppers switched to buying goods online...
Tom Brialey
Tom Brialey
Action Storage
Posted on: 18.11.20
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The value of PR to sales growth

19 / 20 of us make buying decisions based on brand mentions and customer reviews, accelerated by lockdown and how we've increased our use of online purchases over high street purchases. Which puts...
Peter Ibbetson
Peter Ibbetson
Journolink
Posted on: 11.11.20
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Social media and marketing: turning individual tactics into a cohesive strategy

How our Innovate 2021 webinars can help you deliver marketing ROI
James Cortis
James Cortis
Business West
Posted on: 29.10.20
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Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

Find out why selling on China's biggest app WeChat could be the perfect stepping stone into the market for your business.
Patrick Dicks
Patrick Dicks
Business West
Posted on: 29.10.20
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How to build trust in your new eCommerce site

Through the COVID-19 pandemic, many brick-and-mortar retailers, restaurants and cafes have been given no choice but to adapt their business for online shopping. This has led to the creation of...
Dakota Murphey
Dakota Murphey
Posted on: 02.10.20
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Networking in a post-Covid recession

How do you keep up business connections when we’re still not able to meet face to face? How can you prepare yourself and your business for an impending recession? One useful way to future proof is to...
Laura Ross
Laura Ross
Posted on: 07.08.20
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Thriving During Lockdown: 5 Ecommerce Micro Conversions & How to Drive Them

With much of the world still housebound in the midst of the global lockdown, now is the time for ecommerce businesses across numerous sectors to drive online growth and thrive in these unprecedented...
Tori Atkinson
Tori Atkinson
Paragraft
Posted on: 05.08.20
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How Google can validate your blog post ideas

A blog topic should have enough interest from your audience to merit writing about it. If no one is searching for the questions that your blog answers, very few people are going to end up reading it.
Oli Graham
Oli Graham
RightlyWritten
Posted on: 02.07.20
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