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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

4 reasons why Swindon businesses should attend Jobfest 2019

On Thursday 14th February, over 1000+ businesspeople, school children, jobseekers and members of the general public will descend on STEAM Museum in Swindon for JobFest 2019 . Entering its fifth year...
Andrew Wells
Andrew Wells
Business West
Posted on: 14.12.18
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6 important ways to promote your business online

Are you doing enough digital marketing and advertising? Some of you may think the answer is yes, some of you will know you could be doing more. It’s important to know all of the techniques to promote...
Daniel Trim
Daniel Trim
Posted on: 27.11.18
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Are you targeting your ideal customer?
Member role

Many businesses fall down on sales because they aren’t specific enough about their ideal customers. Explaining who your ideal customer is sounds easy enough – but do you really know what their pain...
Sarah Phillips
Sarah Phillips
Posted on: 22.10.18
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Do you know what your employees want?

Understanding ‘why’ your people turn up to work every day and therefore ‘what’ they want in return for their effort, is the critical ingredient in turning a good team into a truly outstanding one...
Alex Moyle
Alex Moyle
Posted on: 27.09.18
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Are we taking ourselves too seriously…?
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It's so easy to get all serious and caught up in our world, but in an age where Trump is president and Love Island beat Blue Planet II in the BAFTA's, it is sometimes best to take a step back to...
Lowri Roberts
Lowri Roberts
Skylark Media
Posted on: 26.07.18
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Experiential Marketing for Generation Z: Engaging digital natives on and offline

When it comes to marketing events both on and offline, there are more considerations to think about than ever before. As brands grapple with communicating to a range of demographics, with each...
Justin Isles
Justin Isles
The Events Structure
Posted on: 15.06.18
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Has Facebook become a toxic brand?

Cambridge Analytica used user data on Facebook to influence election success (amongst other things) to the highest bidder. As a result, Facebook has suffered a huge hit to it’s share price.
Nigel Barker
Nigel Barker
Business West
Posted on: 22.03.18
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Zero to Hero: Why Brand Videos Need to Cut to the Chase

Video content has a huge role to play in our marketing strategies. But rather than wondering what should be in your video, the big question now is, how long should your video be?
Paul Silcox
Paul Silcox
Ocula Motion Graphics
Posted on: 22.03.18
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Proctor + Stevenson We Love GDPR: Q&A With Mary Martin

Hear about our role within the South West, how we can help your business prepare for GDPR and the quarterly economic survey.
Jenny Oksien
Jenny Oksien
Posted on: 16.03.18
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