Stay informed on what's going on in business and the economy. Our blog includes regular updates, including thought leadership pieces, from the Business West team, British Chambers of Commerce and regional business leaders.
How to make your B2B website stand out. In the U.S. there are over 3 million B2B businesses , 86% of which use their website as their primary source of lead generation. Yet, 48% of customers have...
In today's crowded digital marketplace, small businesses are competing fiercely with one another for a limited share of their customers' attention. To stand out from the noise and attract potential...
For every business, building a strong brand identity is key to pushing your products and services onto the market. With compelling and memorable visuals, you’ll have greater success at reaching your...
According to research , 93% of users say that online reviews have had an impact on their buying decisions. Nearly half of all internet users post online reviews on third-party review sites each month...
First, why use social media for your business in the first place? There are many pros to using social media to promote your business, with few cons. If you are just starting out, establishing a...
In Proctor's latest blog, they discuss what the dark funnel is, and how your marketing team can take advantage of Interactions over the course of the sales funnel that you can’t follow or gather data...
The buyer’s journey describes the process that customers go through when researching and deciding on a service or product. It can be broken down into three stages - awareness, consideration, and...
We take a look at six of the key SEO techniques that any business can use in tough financial times to make a difference to its bottom line. Every business would love to bring in more leads, increase...
The digital dark arts and the threat they pose to your online reputation is very real. From an Online Reputation Management (ORM) standpoint, it’s not just old social media posts and outdated online...
