Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members.
Would you like to contribute? Take a look at our blogging guidelines and get in touch.
It's so easy to get all serious and caught up in our world, but in an age where Trump is president and Love Island beat Blue Planet II in the BAFTA's, it is sometimes best to take a step back to...
When it comes to marketing events both on and offline, there are more considerations to think about than ever before. As brands grapple with communicating to a range of demographics, with each...
Cambridge Analytica used user data on Facebook to influence election success (amongst other things) to the highest bidder. As a result, Facebook has suffered a huge hit to it’s share price.
Video content has a huge role to play in our marketing strategies. But rather than wondering what should be in your video, the big question now is, how long should your video be?
As consumers spend more time on messaging apps than any other platform, it’s likely that marketing through messaging apps is the next big thing. These brands have already tested the waters and...
Small businesses often make an effort to grow their social media activity without setting any concrete targets. But it is important to have a tangible goal that can be measured.
Hoping this year will be the year you crack blogging? Whether you’re new to blogging or a seasoned writer with years of experience, it’s always helpful to get back to basics. Read the ultimate guide...
