Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

The future of print media

Much like how people said CDs would kill off vinyl back in the 1980s, the rise of digital media hasn’t killed off the print industry just yet. In fact, it doesn’t really look likely to at all. While...
Dakota Murphey
Dakota Murphey
Posted on: 06.09.19
Read more

A Guide to Rebranding and Logo Design

Why companies choose to rebrand, how to do it well and what to bear in mind before you begin.
Joe Cox
Joe Cox
Superb Digital
Posted on: 30.07.19
Read more

Businesses wise up: consumers want better organisational culture too

Poor culture doesn’t only affect business by deterring talent, it can also be a real turn off for consumers. Whatever way you look at it, business culture affects reputation. Businesses are under...
Dakota Murphey
Dakota Murphey
Posted on: 18.06.19
Read more

4 reasons why Swindon businesses should attend Jobfest 2019

On Thursday 14th February, over 1000+ businesspeople, school children, jobseekers and members of the general public will descend on STEAM Museum in Swindon for JobFest 2019 . Entering its fifth year...
Andrew Wells
Andrew Wells
Business West
Posted on: 14.12.18
Read more

6 important ways to promote your business online

Are you doing enough digital marketing and advertising? Some of you may think the answer is yes, some of you will know you could be doing more. It’s important to know all of the techniques to promote...
Daniel Trim
Daniel Trim
Posted on: 27.11.18
Read more

Are you targeting your ideal customer?
Member role

Many businesses fall down on sales because they aren’t specific enough about their ideal customers. Explaining who your ideal customer is sounds easy enough – but do you really know what their pain...
Sarah Phillips
Sarah Phillips
Posted on: 22.10.18
Read more

Do you know what your employees want?

Understanding ‘why’ your people turn up to work every day and therefore ‘what’ they want in return for their effort, is the critical ingredient in turning a good team into a truly outstanding one...
Alex Moyle
Alex Moyle
Posted on: 27.09.18
Read more

Are we taking ourselves too seriously…?
Member role

It's so easy to get all serious and caught up in our world, but in an age where Trump is president and Love Island beat Blue Planet II in the BAFTA's, it is sometimes best to take a step back to...
Lowri Roberts
Lowri Roberts
Skylark Media
Posted on: 26.07.18
Read more

Experiential Marketing for Generation Z: Engaging digital natives on and offline

When it comes to marketing events both on and offline, there are more considerations to think about than ever before. As brands grapple with communicating to a range of demographics, with each...
Justin Isles
Justin Isles
The Events Structure
Posted on: 15.06.18
Read more

Pages

Filter results

  • Trading Through Brexit

    You don’t have to wait until we leave Europe to start making plans for Brexit. Deal or no deal, it's our job to help you.

Twitter

Visit our Twitter