Blog

Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and regional business leaders.

How to create a memorable visual identity

For every business, building a strong brand identity is key to pushing your products and services onto the market. With compelling and memorable visuals, you’ll have greater success at reaching your...
Dakota Murphey
Dakota Murphey
Posted on: 03.05.24
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Is your online reputation management strategy harming your bottom line?

According to research , 93% of users say that online reviews have had an impact on their buying decisions. Nearly half of all internet users post online reviews on third-party review sites each month...
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 14.11.23
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How to Utilise Each Social Media Platform to Work for Your Business

First, why use social media for your business in the first place? There are many pros to using social media to promote your business, with few cons. If you are just starting out, establishing a...
Daniela Bruckner
Daniela Bruckner
Trusty Social Ltd
Posted on: 07.11.23
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The dark funnel – marketing mystery or lead gen mastery?
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In Proctor's latest blog, they discuss what the dark funnel is, and how your marketing team can take advantage of Interactions over the course of the sales funnel that you can’t follow or gather data...
Becky Tugwell
Posted on: 18.09.23
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Reaching your Personas at each Stage of the Buyer's Journey

The buyer’s journey describes the process that customers go through when researching and deciding on a service or product. It can be broken down into three stages - awareness, consideration, and...
Dan Simpson
Dan Simpson
Fuelius
Posted on: 15.03.23
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Six SEO techniques to help your business grow in tough economic times

We take a look at six of the key SEO techniques that any business can use in tough financial times to make a difference to its bottom line. Every business would love to bring in more leads, increase...
Dakota Murphey
Dakota Murphey
Posted on: 14.11.22
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Protect your online reputation

The digital dark arts and the threat they pose to your online reputation is very real. From an Online Reputation Management (ORM) standpoint, it’s not just old social media posts and outdated online...
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 03.08.22
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How to create the perfect landing page

Earlier this year, we crash tested over 50 different landing pages to find out what really works when it comes to design, copy and CTA positioning. Here’s what we discovered. First things first:...
Clare de la Torre
Clare de la Torre
Posted on: 24.05.22
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The Power of Experiential Marketing and PR

We live in a world of fast-paced personalisation and tailored experiences. With a click of a remote, your streaming services can help you choose what you’d like to watch tonight. Your products and...
Lis Anderson
Lis Anderson
AMBITIOUS PR COMMUNICATIONS
Posted on: 21.04.22
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