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Keep up-to-date with the latest business news, marketing best practices, success stories and more with content produced by the Business West team and members. Would you like to contribute? Take a look at our blogging guidelines and get in touch.

Do you know what your employees want?

Understanding ‘why’ your people turn up to work every day and therefore ‘what’ they want in return for their effort, is the critical ingredient in turning a good team into a truly outstanding one...
Alex Moyle
Alex Moyle
Posted on: 27.09.18
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Are we taking ourselves too seriously…?
Member role

It's so easy to get all serious and caught up in our world, but in an age where Trump is president and Love Island beat Blue Planet II in the BAFTA's, it is sometimes best to take a step back to...
Lowri Roberts
Lowri Roberts
Skylark Media
Posted on: 26.07.18
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Experiential Marketing for Generation Z: Engaging digital natives on and offline

When it comes to marketing events both on and offline, there are more considerations to think about than ever before. As brands grapple with communicating to a range of demographics, with each...
Justin Isles
Justin Isles
The Events Structure
Posted on: 15.06.18
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Has Facebook become a toxic brand?

Cambridge Analytica used user data on Facebook to influence election success (amongst other things) to the highest bidder. As a result, Facebook has suffered a huge hit to it’s share price.
Nigel Barker
Nigel Barker
Business West
Posted on: 22.03.18
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Zero to Hero: Why Brand Videos Need to Cut to the Chase

Video content has a huge role to play in our marketing strategies. But rather than wondering what should be in your video, the big question now is, how long should your video be?
Paul Silcox
Paul Silcox
Ocula Motion Graphics
Posted on: 22.03.18
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Proctor + Stevenson We Love GDPR: Q&A With Mary Martin

Hear about our role within the South West, how we can help your business prepare for GDPR and the quarterly economic survey.
Jenny Earp
Jenny Earp
Posted on: 16.03.18
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How Using a Messaging App Will Boost Your Business in 2018

As consumers spend more time on messaging apps than any other platform, it’s likely that marketing through messaging apps is the next big thing. These brands have already tested the waters and...
Anastasia Sviridenko
Anastasia Sviridenko
TextMagic
Posted on: 16.03.18
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Measuring the Success of Your Social Media Activity

Small businesses often make an effort to grow their social media activity without setting any concrete targets. But it is important to have a tangible goal that can be measured.
Kate O'Sullivan
Kate O'Sullivan
ADPR
Posted on: 13.03.18
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How to start a blog and get your content seen

Hoping this year will be the year you crack blogging? Whether you’re new to blogging or a seasoned writer with years of experience, it’s always helpful to get back to basics. Read the ultimate guide...
Freya Jeffries
Freya Jeffries
The Click Hub
Posted on: 05.03.18
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